industry news //
Sharp and Pioneer partner for
optical disc business
Pioneer Corporation and Sharp transferred to the new joint enhance
Corporation have announced that venture, with the target date for the market
they have signed a partnership the start of operations being competitiveness
agreement on the establishment around October the first this year. of the audio-
of a joint venture in the optical The new company will engage visual business
disc market. in the development, design, of both
The goal of the new joint manufacture and sale of optical companies.
venture is to make more disc products, focusing on optical The news
effective use of the management disc drives, recorders and players. follows
resources of the two companies Integrating the technological Pioneer’s
in the field and to capture a expertise of Pioneer and Sharp closure of its
leadership position, particularly in the areas of optical pick-up flat screen
The discontinued KuroHD screen from
in the Blu-ray disc market where heads, optical disc drives, and television
Pioneer
significant growth is expected in system design will make their division
the future. joint optical disc business even following poor commercial industry professionals as one of
The optical disc businesses stronger, and their co-operative performance. Despite this, the the most important launches of
of the two companies will be relationship will serve to further KuroHD range was seen by the year.
Sennheiser goes RTS supports
Big Red hospital radio
Sennheiser UK has announced at Sennheiser said, “We gain by The Department of Pediatric produced by Emma TV.
that it has signed Big Red Sales having more people on the road, Oncology at Amsterdam’s Emma RTS supports the project by
as a new sales partner for the UK greater coverage of retailers, more Children’s Hospital, which is providing Emma Children’s Hospital
independent retail sector. retail customers and a consistent attached to the University of with equipment for the studio as
Big Red Sales, founded approach to the independents. Amsterdam’s Academic Medical well as its know-how virtually free
by industry veteran John “We look forward to Big Red Centre, boasts an unusual facility: of charge.
Reddington, will provide driving sales in the independent a TV studio in the basement from Three times a week a one-
Sennheiser with a nine strong sector and offering our retailers which programmes are produced hour programme is produced by
sales team selling into the a very high level of service, by and for children suffering from patients at the Department of
independent retail trade. wherever they are in the UK.” cancer. Pediatric Oncology for broadcast
Big Red will operate as John Reddington of Big Equipment from RTS, including throughout the hospital. “Confetti”,
Sennheiser’s representative and Red Sales added, “The nine a digital Cronus DSP intercom which screens at 3 pm on
will sell a range of Sennheiser’s member sales team of BRSL matrix and two keypanels (KP12 Mondays, is for the very youngest
most popular products, calling on will complement the sales and and KP32), ensures smooth patients; “Babbels”, which airs on
a regular basis on retailers. Big marketing efforts of Sennheiser production. The modular structure, Wednesdays at the same time, is
Red will also deliver point of sale, UK. This activity can only further easy handling and numerous DSP- for patients aged six to 12; and
current promotions and of course enhance the relationship between controlled functions offered by RTS on Friday evenings at 8 pm, there
consumer literature. Sennheiser and its valuable systems contribute significantly is a programme called “Strak” for
Peter May, director of sales dealer base.” to the quality of the programmes teenagers.
Peter May (left) and John Reddington (right)
Panasonic links
with bar awards
Panasonic sponsored London’s such achievements as Best
first and only Restaurant and Exterior Space and Best Lighting
Bar Design Awards last month, Scheme.
illuminating the evening with their There were a number of
PTD-10000E Projector. restrictions Panasonic had to
The event venue, previously consider as the image needed
a Victorian warehouse and now to be projected onto a brick wall
a trendy international space and in a portrait format. Therefore
for creativity and culture, titled the PTD-10000E projector was
‘Village Underground’ is located recommended. With its light
in London’s Shoreditch. output of10,000 lumens, picture
On April 27, 2009, acclaimed sharpness of 1,400 x 1,050
design author Max Fraser pixels and the added capability to
awarded nominees based on a crop the image precisely to the
public voting system to reward space available, it was ideal.
6 May 2009 www.custominstaller.co.uk
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