Crestron // profile
Crestron gives hotels a competitive edge
Energy consumption in hotels accounts for between three
and six per cent of total running costs. In hotels the main
energy-consuming systems are heating, air conditioning and
Left:
The Radisson
ventilation, hot water production, lighting, electricity or cooking,
SAS Hotel in
for instance. With Crestron technology, devices can be shut
Djerba
down completely when not being used, and this can have a
significant effect on reducing energy costs. CRM and customer loyalty
An effective customer relationship management programme will
Crestron concierge create more loyal customers, more repeat business and more
Crestron claims that its touch panel software is like an electronic referrals. This is especially true for luxury hotels. Hospitality
butler that can be programmed to offer an integrated concierge companies with the strongest customer relationships have the
service that delivers the very latest in smart living. The guest can most loyal guests, grow at twice the industry average, and are
use the touch panel to reserve a table at a local restaurant, order significantly more profitable. Ensuring guests have the best
takeaway, request a taxi, book a spa treatment or even request possible experience and the most memorable vacation the
room-service or housekeeping. By implementing Crestron hotel can offer will grow your business. Providing a high-quality
technology, hoteliers have a unique opportunity to provide their product with a good perceived value is fundamental to building
guests with cutting edge lifestyle-automation. Once installed, a strong brand and loyal customers and is the backbone to
these touch panels and wireless remotes provide an impressive many a hotel’s success. Crestron technology can be simply
array of hi-tech features, at the customer’s fingertips. integrated with this technology to help improve effectiveness.
Crestron’s aims in hotel technology:
• To provide innovative guest services that make hotels stand out from the crowd and improve the entire customer experience
- from reservations to check-in, from in-room and out-of-room services all the way through to check-out.
• Reduce hotel technology issues with a common IT architecture across nearly all systems, as well as 24/7 systems support.
• Offer guests a host of entertainment and information offerings, including video on demand, audio on demand, commercial-free
radio, hotel information services, digital messages and internet access.
• Increase staff productivity by streamlining back-office systems, including property management, concierge, catering, point-of-sale
and accounting systems.
• Operate on flexible, open systems designed to address security needs and manage reporting requirements.
• Reduce front-desk staffing needs through increased automation, allowing your front-line service staff to focus on value-added
guest interactions.
• Provide in-room offerings such as safes, mini-bars and printing services.
• Leverage cabling and Internet Protocol (IP) services that improve energy management and local area network access.
www.custominstaller.co.uk May 2009 19
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