Honey & Hugs
Blakey
the needs of the classic card shop, gift shop about the sender and how will the message be
and department stores, garden centres as well received. If we get that right then our retailers
as national retailers.” will do well and so will we.”
On the retail supply side Julian has also Julian is also convinced there are
been working hard on ensuring his accounts opportunities for independent retailers to range
have access to an express delivery service innovative product to differentiate themselves
via the sales team, phone or online, meaning from the multiple and national operators.
stores can order one day and receive the next. “Historically in a downturn, people don’t
The idea is to help retailers to be able to speed stop giving cards and I’m really encouraged
up their card sales by replenishing fast-selling by my independent customers who are seeing
lines. a bounce from the loss of Woolworths, for
Having worked in retail before joining instance, because customers are still keen to
Woodmansterne Publications Ltd, Julian is buy cards locally.
well placed to understand the challenges that “Those retailers who are ordering little and
stores are going through. often are benefi ting more than those who
“I’m also fortunate that I’ve got a fabulous are waiting to see their rep or agent every six
salesforce out there that really listens to weeks. In this environment it’s important to
retailers, understands what they want, drip, drip, drip those orders and keep pockets
and continuously feeds back to me,” says full of what actually sells. “
Julian. “Cardmix is still a small greetings card “I am convinced that even in this climate,
company so it’s important that we understand there are opportunities to help my customers
what stores want and give them an option”. to maximise their sales. Let’s go for it!”
“People out there are still buying cards. The
Carousel
key is ensuring the send/receive message of
The Cardmix portfolio
our cards is strong – what does the card say
Blakey
Ge Fung
Have I got News For You
Have I got News for You
Drama Queen
Stephanie Rose
New additions
The new Vogue range features classic black
and white images from the pages of the famed
fashion magazine, all treated as mini artworks
in their own right. There’s a hint of retro
involved in the look and feel of the design,
which is very on-trend. The range will begin
with everyday blank and birthdays and will
eventually move to occasions too.
Award winning Cardmix designer,
Stephanie Dyment has produced a new range
– Honey & Hugs, which manages to combine
cute and contemporary – no mean feat!
The visual impact of Carousel by Clare
Jordan is strong with patterned backgrounds
and ornate illustration. The designs are
redolent of the simple pleasures in life
and unashamedly feminine with nostalgic
photographic elements and fi nishes.
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