SUPPLIERS FOCUS
Streamlined
operation
Streamline Press is bringing
a fresh approach to specialist
greetings card printing
he amalgamation of established approach to card publishing,” says Skeet. “Different
T
greeting card printers, and the sad publishers want different things, which means we
demise of other major card producers, have to be solution providers rather than mere
has created something of a quandary printers. Plus, it’s nice to use our experience to add
for UK publishers: where else do they in bits of advice on this or that print technique to help
go for a different perspective on their give the designs an extra edge.”
print production issues. Streamline is also keen to give publishers a reason
Enter Leicester-based Streamline Press, which is to print in Britain.
“We like working with people to
keep work here in the UK,” adds
Different publishers want
Skeet. “But it’s not just about keeping
them out of China, we genuinely feel
different things, which means
that we can offer a quicker turnaround,
more flexibility in ordering and an
we have to be solution intuitive approach to each job.”
providers rather than mere
Some of that flexibility comes
from Streamline’s willingness to
printers
operate composite sheet running,
which combines work from different
publishers on standard boards into
a single print run. “It’s highly cost-
carving out a reputation for itself, not only as a high effective,” says Skeet, particularly if publishers only
quality production resource but also as an outfit that want to reprint their best sellers and not the whole
is bringing a truly fresh approach to the business of range.”
printing for the greetings card Industry. Streamline has secured many new clients in
Last month’s On The Cards feature showcased the greetings cards industry in a very short space
Streamline’s work for The Art File, including its of time (six months), and a pleasing aspect of this
intuitive use of colour on the Twinset & Pearls range. success is that it has involved many different printing
Streamline’s card business has taken off since and finishing techniques. Demonstrating the broad
John Skeet joined, bringing with him a bulging width of the companies experience and capabilities
contacts book of satisfied card publishers from his includes a very prestigious new range for The Art File,
former berth at Lincolnshire outfit, Wayzgoose. which Skeet described as the best range he’s ever
Skeet’s expertise in the specific requirements of been involved in.
printing greetings card has now been disseminated The range, Opera D’Arte, required special
across the wider team at Streamline and is already attention due to the heavy ink coverage on both
netting results from new and existing clients alike. sides of the cards, and a high level of care during
Streamline has been established in Leicester the finishing, as all the cards were then laser cut to
for over 20 years and went through a management create various intricate shapes.
buyout in 2001, with a subsequent rebranding at the When asked, Ged Mace, The Art File’s MD,
The art File's Opera d'arte everyday range
turn of the year. The business has both B1 (full sheet) commented on “the high level of service and
consists of 14 designs and a Christmas range - six
and B2 (half sheet) capability running Heidelberg professionalism Streamline had shown throughout the
open and six relations. Both are laser cut and the
presses throughout. project, and how the cards had matched everyone’s
Christmas designs are finished with gold foil for added
“What we’re working towards is a much fresher expectations.”
sparkle and impact.
16 Greetings Today
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