SUPPLIERS
Italian for paper, with style.
Deckchair’ browser
Initially designed and developed for displaying artists’
work, Uckfield Framing Company’s new ‘deckchair’ print
browser has also proved ideal for presenting large format
cards, photographs and artwork in greetings stores,
galleries and exhibitions.
Inspired by the simple lines of the classic deckchair
and constructed in premium quality softwood, this elegant,
lightweight browser cleverly opens out to form a stable
and usable display at a comfortable height for customers
to view the work. It is now being offered throughout the
UK directly from the Sussex manufacturer at under £40 in
OPC expands
bare wood.
Tel: 01825 768587
display options
Greetings card franchise operator, The
Original Poster Company (OPC), is Going Green doesn’t have to
promoting its offer to retailers with new
card ranges and display solutions.
cost at Regent
OPC uses a network of franchisees across
As a key partner for small, medium and large
the UK, Ireland and International to supply
greeting card publishers Regent Envelopes is
and manage card ranges and displays in
gearing up for one of the most challenging years yet
stores at zero cost to retailers, aside from
At a time when the financial constraints can
what they have sold.
supersede any environmental preferences Regent
Display units and stock are supplied
Envelopes is confident its recycled range of colours
on a free loan basis with the OPC
will hit the mark. Offered at a comparable price to its popular Spectrum and Pastels
franchisee selecting the optimum range and
ranges and complete with FSC accreditation, it shows it doesn’t necessarily have to
merchandising the fixture. They then return
cost to be green(er).
after a set period, conduct a stock check
Tel: 01274 583000
to see what’s been sold and then invoice
the retailer accordingly. The old stock is
removed and new product introduced to
keep the fixture fresh.
“Every one of our greeting card displays
Marketing Donut offers free
in every store is tailored to meet the needs
of the consumer for that particular store,”
advice to small businesses
says Kim Richardson of OPC. “We ensure
that every range and every design performs
Google and the Royal Mail have backed
in store, if it doesn’t we remove it and replace with an alternative –
a website launched to help educate small
each display pocket must perform.”
businesses on how to effectively use
OPC has recently introduced a new free-standing display unit
marketing.
(FSDU) to complement its range of spinners and merchandising units.
The Marketing Donut was set up by
New card designs have also been introduced in OPC’s Metallics
BHP Information Solutions, which already
range of contemporary photographic images, which are printed
works with the government’s Business
using an integrated silver ink process, finished with a silver foil
Link service that helps advise small
caption.
businesses.
All cards are printed on FSC accredited board.
It offers a range of practical resources, videos and tools on marketing, including
Tel: 01932 267300
access to 120 marketing, sales and PR experts that will respond to questions directly.
Email: mail@originalposter.com
The website covers direct mail and online campaigns, as well as market research,
events, PR and other marketing related activities.
James Elias, Google UK head of business marketing, said: “Given increased pressure
to perform, businesses are really looking for a competitive edge.
New moves at Wrapid
“Marketing Donut is a valuable resource where they’ll be able to compare different
forms of marketing in one place, and get the advice and support they want. We’re
Wrapid has announced the appointment of Louise Clark to head
pleased to be involved.”
its Greeting Card Bags division. This comes as part of Wrapid’s
Tim Rivett, head of small business for Royal Mail, said: “In the current economic
expansion in this sector and celebration of 30 years’ service to the
climate, small businesses are looking at targeted and accountable ways of advertising
greeting card Trade.
their products and services.
Wrapid’s state of the art facility delivers collated, poly bagged and
“We are delighted to support the Marketing Donut and its ambition to help small
labelled cards complete with envelopes (either standard or bespoke)
businesses thrive through practical marketing advice and online tools, to deliver benefits
and banded in quantities ready for wholesale or retail.
to the bottom line.”
Contact Louise on 01274 220 316 or email her at louise.clark@
The website is free to use, visit at www.marketingdonut.co.uk/
wrapid.co.uk
14 Greetings Today
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