MIDDLE EAST
“ORGY OF THE SENSES” IDEA: This ad is kind of cute—or “KICK” IDEA: An arresting image to illustrate
Client: Blusens at least as cute a depiction of an Client: Red Bull Red Bull’s selling point of acting
Agency: BAP& CONDE , A Coruña orgy as we’ve seen—despite its Agency: Linksus Beijing like ‘a kick in the head’ when you
Creative directors: Miguel Conde, Tony clear attempt to sabotage decent Creative director: E Sun take a sip. Honestly, we’re not sure
Fernandez societal values with its image of Art directors: Ge Liu, Hua Huang, it’s a great choice of selling point,
Art director: Alfonso Serrano disembodied noses, eyeballs, ears, Anthony Wang Jun but if that was the brief, then this ad
Copywriter: Oscar Villar fingers and tongues all ‘getting Copywriters: Xiao, Mike N delivers.
Illustrator: Gael Lendoiro to know’ one another. The point? Illustrator: Anthony Wang Jun
Photographer: Emilio Montero Blusens technology will indulge all Photographer: Hua Huang
your senses.
“FLOWER POT” IDEA: Febreze is so effective at “JOINT” IDEA: A nicely executed ad of a man
Client: Febreze removing the smell of musty fur, that Client: Bellwood Health Services— sparking up the Queen of Hearts
Agency: Grey Buenos Aires you could forget you even have pets, Anti-gambling to show how gambling is just as
Executive creative directors: Pablo Gil, is the message. What the ad doesn’t Agency: Doner Canada, Toronto addictive as drugs. We bet he didn’t
Sebastián Garín show, of course, is the psychological Creative director: Dan Willey smoke it all.
Creative director: Daniel Fierro scarring of a young child continually Art director: Amanda Wood
Art director: Matías Aguilú falsely accused of vandalism. Nor Copywriter: Ash Tavassoli
Copywriters: Hernán Kritzer, Rodrigo does it show the corpse of a starved,
Greco neglected cat whose owners forgot
she even existed. Nice work, Febreze.
10 MAY 2009 / 27
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