MIDDLE EAST
MIDDLE EAST
CREATIVE SHOWCASE
“SPEED” IDEA: This guy’s set off from home in his “SURGERY” IDEA: The message here is that
Client: Seat Leon new Seat Leon, having been seen off by Client: Sagrotan Sagrotan—a laundry additive—
Agency: Grey Worldwide, Frankfurt his lovely wife and daughter from the Agency: Euro RSCG, Duesseldorf “makes every fabric germ-free”. So
Creative director: Tim Jacobs end of his driveway. But. It’s so quick Chief creative officer: Felix Glauner fresh is the laundry laundered with
Art director: Mirjam Kremer that he’s back home before they’ve even Creative directors: Ralph Aichem, Sagrotan, in fact, that doctors and
Copywriter: Friedrich Tromm stopped waving. See? They’re still looking Oliver Hilbring nurses will happily strap Sagrotan-
Photographer: David Maurer the other way! And yet… their faces are Art directors: Stefan Muhl, Alexandros fresh underwear to their faces instead
still visible in the rearview mirror. You Antoniadis of the more common sterile masks.
know that bit in Superman where he flies Copywriter: André Bastian Perverts.
round the world so quick that it turns
back time? That’s how quick the Seat
Leon is*. This just blew our tiny minds.
*N.B. It isn’t
“MUSEUM” IDEA: Obviously, this ad is meant “X-RAY” IDEA: Mr. Clean, this ad suggests, gets
Client: Maglite to convey how powerful the Client: Mr. Clean your floors so shiny that you could
Agency: Ogilvy & Mather, Paris beam from a Maglite torch is. Agency: Grey, Argentina hold an X-Ray up to them and you
Executive creative director: Chris Garbutt Unfortunately, since it depicts Executive creative directors: Pablo Gil, wouldn’t need one of those backlit
Copywriter: Arnaud Vanhelle a slack-jawed idiot accidentally Sebastian Garin screens the doctors use. Either that
Art director: Benoît Raynert burning a hole in one of the Creative directors: Diego Rubio, or it’s saying Mr. Clean makes your
Photographer: Garry Simpson paintings he’s meant to be Coco Olivera floors so shiny that you’re likely to
guarding, what it says to us is: Photographer: Martín Köhler slip and fall so hard that the pattern
“Maglite. Used by morons.” of your tiles will be embedded in your
very bones. Probably the former.
26 / 10 MAY 2009
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