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Oh my, social networking isn’t limited to coffee shops and cocktail parties anymore.
story Brian Critchfield
here is an analogy i often use in my conversation technologies evolve and new talk show. shaquille o’neal uses twitter
t
seminars to describe how social me- tools emerge, the need to discuss important to interact with fans and give away tickets
dia has not only shaped the evolu- topics in our lives any time of the day or to games. major brands are searching the
tion of the internet, it has changed how we night becomes even more compelling. so- “twitterverse” to monitor conversations
interact as a society. When you go to any cial media technologies are just an exten- about their brands in order to contribute to
coffee shop in town, you will find small sion of our daily interactions with those in the discussion.
tribes of people gathered around tables and our lives.
What is twitter you ask? it was built
comfortable couches, favorite beverage in
take twitter for instance. three years on the notion that anyone could describe
hand, simply chatting about everything
ago this 10 million strong (and growing) what he or she was doing at any moment
from relationships to what was on tV last
social network was merely a gleam in some in 140 characters or less. in practice, it has
night. these bands of socialites have simply
programmer’s eye. today it is the fastest become a valuable tool for building deeper
moved their discussion from a face to face
growing social network on the planet. ac- relationships through much more frequent
interaction to what can only be described as
cording to
Mashable.com, the social web’s contact and for aggregating content from
the “Virtual Coffee Shop”.
source for news, twitter grew 1382% in many other sources on the web. twitter can
the web has become simply one giant year-over-year growth as of February 2009. turn you into a mini “rock star” by creat-
coffee shop, with groups huddled around the media is replete with mentions of twit- ing your very own media channel to which
computer monitors discussing everything ter. Jimmy fallon uses twitter to solicit anyone can subscribe.
from green living to cancer to cars. as these questions for guests on his new late night
another network experiencing exponen-
may | JuNe 2009 23
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