ON THE CARDS
Twinset & Pearls
the e ArArt t FiFile
The Publisher twists of fate,” says Vicki Willden Lebrecht, of Heartfelt.
One of the standout designs on show at Spring Fair for “She sent me some of her work, scraps of material Smiljana Coh
us was the Twinset & Pearls range from The Art File. and characters on paper, and I just loved her style,
The collection features the work of Croation but it was all over the place! I suggested we meet and
designer, Smiljana Coh but what really attracted us despite living in Croatia, she was soon sitting in my
was the way in which her multimedia-style of collage studio. To just get on a plane and come over showed
has been adapted by TAF into greetings cards. incredible enthusiasm, passion and commitment.
‘We weren’t too sure if Smiljana’s work was “She’s a joy to work with: Proactive with a great
At first glance the effect is retro even though
commercial enough,” says TAF’s graphic designer, attitude and knows her own mind - she works with
much of the imagery is modern. The twist
Alice Tillotson. “But we asked her to produce some you, rather than for you. Her work is outstanding and
is the use of collage, which adds a sense
designs in blanks and birthdays and it really took off!” she’s just had a little baby girl – Mihael – who will
of perspective and depth. There’s a certain
From an initial range of 14 there are now 32 undoubtedly lend a further dimension to her art!
charm too, which is as much to do with
designs including specific occasions for graduation and
the print techniques used and the way the
exam results, which have proved particularly popular. The Retailer
illustration has been adapted by The Art File
The overall feel is very feminine and pretty, although The Art File has sold the Twinset & Pearls range mostly
to produce the finished design.
there are male, un-flittered versions of the designs on a into the independent sector along but has listings in
different board. multiple operators such as Paperchase as well as
“This is my favourite project since I started here,” national accounts like Boots.
says Tillotson. “It’s very
Subtle flittering adds eye-catching
eye-catching and
appeal on the rack and in the hand a
different with a certain
but doesn’b t dominate the design
retro quality to it.”
The Designer
Smiljana uses fabrics and
A masterstrA m oke from TAF and its
textures to produce her
printerpri , Streamline Press is the
distinctive layered look
substitution of magenta in the CMYK su
and combines traditional
process with Rhodamine Red to o
and digital illustration
produce a brightero , pinkier pink that
techniques to create a
has extra volume than the normal ha
multimedia feel
magenta-based version. The pinky ma
Smiljana (26) was
hue is complemented by the flitter on hu
born in Varazdin,
the detailing, which adds sparkle and the
Croatia but she studied
eye-catching intereye est to the cards on
film animation at the
the fixturthe e.
Academy of Fine Arts in
Heavyweight 300gsm pearlised
Zagreb and graduated
boarbo d from Fedrigoni completes the
in 2004 receiving the
luxury feel.lux
Academy’s award for the
Neither the Rhodamine Red nor
most successful graduate
the pearlised boarthe d is used for the
student of 2003/2004.
male version of the carma ds, which
Smiljana has illustrated
featurfea e more muted, male tones and
nine children’s books for
crisp white boarcri d.
various Croatian publishers,
as well as a series of theatre
performance posters.
Her work also appeared
Details:De
in several children’s
Size: 138 x 170 mm, Siz
magazines.
Price: £1 (£2.30 rrp) sold in sixes.Pr
wwwww .theartfile.com
The Agent
TTeel: 0115 986 2110
Smiljana’s work is
represented by Heartfelt, part
wwww .thebrightagency.com
of The Bright Agency.
wwww .streamlinepress.co.uk
Smiljana was one of
wwww .fedrigoni.com
those random but wonderful
40 Greetings Today
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