. . . . . . . . . . . . . . . STOP PRESS . . . latest business news here: www.dmi-news.com . . . STOP PRESS . . . . . .
Eurozonerecovery– istheendinsight?
inbrief
It’sbeencalledtheworstrecessionsinceWorld Despitethisimprovement,analystsstillexpect
WarTwo,butnowtherearesignstheeconomic thedownturninseveraleurozonecountriesto
Germane-commercerises
declineinthe16-membereuroregionmaybe persistuntil2011.
ConsumersinGermanyspent
beginningtoslowdown.
Marketersturntoleadnurture
¤13.6billion(£12bn;$20bn)
Somepositivedataisgivingrisetohopesthat
onlinein2008–e-commerce
greenshootsareinsight:thepurchasing
Morethan60percentofmarketershavenot salesthereroseby19percent
managers’index–chartingactivityintheareasof
changedtheirmarketingstrategydespitethe fromthepreviousyear,reports
servicesandmanufacturing–jumpedfrom38.3to
recessionandamajoritybelievenurturingand theGfKWebScopeSurvey.
40.5pointsinMarch,
convertingsalesinquiriesintoqualifiedleadsis Some29.5millionGermans
Thefigures,releasedbyresearcherMarkitat
moreimportantthangeneratingnewleadsina madeapurchaseviatheweb,
theendoflastmonth,stillhavesomewaytogo
B2Bmarketingcampaign. anincreaseof12percent,year
beforetheyreachthe50-pointthresholdmarking
That’sthenewsfrommarketingautomation onyear.Theyspentanaverage
anincreaseineconomicactivity,buttherateof
companyEloqua,whoseresearchatthe of¤49perpurchase,upseven
declinehasslowedtothelowestlevelofthelast
TechnologyforMarketing&Advertising percenton2007.
sixmonthsandexceedseconomists’earlier
predictionsofariseto39points.
a71
conferenceinLondonrecentlyalsorevealed:
41percentofmarketingexecutivesreported
Macedonia:callfortenders
Globaladspend‘torisein2010’
theirsalesandmarketingorganisationsarenot
Thegovernmentoftheformer
c
YugoslavRepublicof
AgencyZenithOptimediaispredictinga6.9per
a71
urrentlyaligned.
Athirdofthemarketersdidn’tknowhowmany
Macedoniahasinvitedoffers
centdeclineintheglobaladspendthisyear,buta
o
foradvisoryservices,priorto
slightrecoveryin2010,whichwillseeariseof1.5
a71
ftheirmarketingleadsturnintobuyers.
Emailmarketingissettobethe
theprivatisationprocedureof
percent,followedby4.5percentgrowthin2011.
biggestgrowthchannelforB2B
thecountry’spostalservice,
TheforecastshowsCentralandEasternEurope
marketersin2009,followedbydirect
MakedonskaPosta.
aresufferingthesharpestdrop-offin2009–13.9
m
Therehavebeenrepeated
percent.France’sadspendwillfall7.3percent
a71
ailandreal-timeleadgeneration.
75percentsaidmoreeffective
effortstochangethe
thisyear,Germany’sby5.5percent,Italy’sfive
Brian
measurementwouldmaketheir
Kardon
ownershipstructureofthe
percent,Spain’s10.1percentandtheUK’s8.7per
businessmorecompetitive.
state-runoperator;arecent
cent.However,in2010,allmajormarketsare
Budgetcuts(40percent),alackofindustry
consultancytender
expectedtogrow,withtheexceptionofItaly
understanding(19percent)andlackofintegration
wasannulledafterthe
whichwillshrinkanother0.8percent.
betweenteams(17percent)arehighlightedas
biddersfailedtomeet
TheUSwillshrinkby8.7percent,while
keychallengesintherecession.
tenderconditions.
Canadawillbesee0.2percentgrowth.
BrianKardon,chiefmarketingofficer,Eloqua,
Thetransportministrywill
said:“Neverbeforehasitbeenmoreimportant
nowacceptoffersfrom
did you know?
formarketingorganisationstoinvestinsolutions
qualifiedcandidateswhocan
thatenablethemtobetterunderstandandtrack
provideadetailedprivatisation
Brazil ended 2008 with ten million broadband theirprospects.Theneedforasmoothhand-off planforthecompany.
subscribers, an increase of two million on the ofleadsfrommarketingtosaleshasbecomeeven Eligiblecandidatesshould
previous year, according to a study published morecritical.Processesthatmanage,nurture, havehadaminimumannual
by the Brazilian Telecommunications automateanddelivermorequalifiedleadstosales incomeof¤500,000overthe
Association (Telebrasil). areinvaluableingrowingthebottomline.” lastthreeyears.
8 May 2009 www.dmi-news.com
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52