Directmarketers’round-up
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Holidaymarkedstartof‘frugalfatigue’ inbrief
ReportsinAmericannewspaperssayEaster endofthemonth,nearingtheEasterbreak,Gallup
appearedtobeagodsendforretailers,asmany estimatedthattheaveragedailyconsumerspend
India:adgrowthslows
consumerssteppedbackintotheshops. rosefrom$53inmid-Marchto$71bythefinal
TheIndianadvertisingmarket
Despitehighunemploymentlevelsand week–themostpositiveonGallup’sweekly
growthwillslowto5.4percent
continuinghouserepossessions,thereweresigns consumermoodindexsinceFebruary2008.
thisyear–wellbelowthe
thedownwardtrendmaybesteadyingwith HalftheretailerstrackedbyThomsonReuters
double-digitexpansionithas
stabilisationinsomeretailers’results. reportedsalesbetterthanpredicted,butsome
seenpreviously,predicts
AsMarshalCohen,chiefindustryanalystat saidyear-on-yearfinancialreportsareaffectedby
researcherMediaPartnersAsia.
marketresearchfirmNPDGroup,wasreportedas Easterfallingintothesecondquarterthisyear.
Revenuelevelsgrewby
sayingintheChicagoTribune:“Aninteresting Whileconsumerspendingaccountsfor70per
14.3percentin2008butare
dynamicisstartingtounfold,whatIcall‘frugal centofallUSeconomicactivity,therewasa4.3
downto8.4percentthisyear.
fatigue’.Theconsumerisbeginningtosay‘Iknow percentdropinconsumerspendinginthefourth
Ihavetosavemoney,spendlessandbecautious, quarterof2008–thebiggestfallinsome28years.
Socialmediaablindspot
butIstillhaveajob,IstillhaveneedsandIstill
havetospend’.”
AsiaPacific:don’tignoreover-50s
A‘lackofunderstanding’was
givenasthemainreasonwhy
Marchretailsaleshadshownencouraging
MarketingcommunicationsintheAsiaPacific
UKmarketersdon’tinvest
signsthatconsumers,whilestillbeingcautious
regiontendtoignoreconsumersover50,even
moreoftheirbudgetsinsocial
andholdingbackonpurchasingnon-essentials,
thoughmanyofthemarekeentospend,says
networks–andwascitedby40
werelooseningupontheirspendingcurb.Bythe
researchbySILVER(www.silvergroup.asia).
percentofrespondentsina
Anonlinepollof170,131over-50sfrom
recentsurveybySapient
did you know?
AustraliatoIndiashowsthisoldergenerationwill
Interactiveaslimitingtheir
haveaspendingpowerofsome£1.4tn($2trillion;
spendingonportalssuchas
There are 825,000 consumers worth more
¤1.5tn)by2015,morethandoublethe2005
FacebookandTwitter.Yet,half
than 10 million yuan (£1m; $1.5m; ¤1.1m) living
figure,yetmorethan90percentofmarketing
believe2009willbetheyear
in China.
spendremainstargetedtowardsyoungerpeople.
forsocialnetworkmarketing.
6 May 2009 www.dmi-news.com
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