DIARYDATESWORLDWIDE
COLUMNISTS–DATAPROTECTION
Permissionmarketingexperts
What’sOn?
ROSEMARYSMITHand
JENNYMOSELEYare
wonderingwhowatches
thewatchdogs.
May
6-7–Spain,Madrid.InternationalNEXTmarketing.Annualforumon
directandinteractivemarketing,organisedbyFECEMD(Spanish
FederationofE-CommerceandDirectMarketing),supportedby
IFDMA(InternationalFederationofDMAs),DMA(DirectMarketing
Association)andALMADI(AssociationofLatin-AmericanDirectand
Onthecase
InteractiveMarketing)andFEDMA.Detailshere:www.nextmarketing.es
Legalregulationisacomplexbusinessandnomoresothanin
AlsofeaturingthespringFEDMAListCouncilbreakfastmeeting(6).
theareaofprivacyanddataprotection.Benightedmarketers
ContactJørgenNygaardAndreassen,email:jandreassen@fedma.org
mayrailagainsttheopacityoftheregulationstheyhavetowork
6-8Germany,Munich,HiltonMunichParkHotel.WorldMail&Express
under,butwhatreallyinfluencesthestyleandsubstanceofdata
Europe2009.Morehere:www.triangle.eu.com/conferences/worldexpress
protectionregulatorsandwhocancallthemtoaccount?
13-14–Argentina,Sarmiento,BolsadeComerciodeBuenosAires.Sixth
Opt-4recentlygaveevidencetoonesuch‘watchdogwatcher’
NationalandInternationalSeminar–‘SuccessandInnovationinPersonal
currentlyassessingtheefficacyoftheUKInformation
DataProtection–TowardstheBicentenaryoftheArgentineRupublic’.
Commissioner’sOffice(ICO).
OrganisedbythedataprotectionauthorityofArgentina.
TheBetterRegulationExecutive(BRE)wassetupafterthe
17-19–USA,Arizona,Phoenix,JWMarriottDesertRidgeResort&
HamptonCommitteelaiddownaseriesofrulesforgood
Spa.TheeighthannualPrintOasis2009PrintBuyers’Conference&
regulators.Theseguidelinesweresensiblydesignedtoreducethe
Exhibition.Morehere:www.printoasis.com
burdensonthemajorityoflaw-abidingbusinesseswhilemaking
21-22–USA,NewYork,DMASeminarCenter.Newseminar:
surethattherealculprits,intentonbreakingtherules,weredealt
IntegratedCustomerMarketing—OptimisingtheCustomerPortfolio
withinanappropriatefashion.Risk-basedactions;areductionof
toMaximiseShareholderValue.Formoreinformation,visit:
formfillingandconsistencyofinterpretationareregardedasthe
www.the-dma.org/seminars/integrateddatabase
most‘Hampton-like’ofcharacteristics.
26-27–HongKong,GrandHyatt.AME2009.AsianMarketing
Happily,wewereabletoreporttotheBREthattheICOhas
EffectivenessAwards,nowincludingatwo-dayAMEFestival.
alreadyadoptedmanyoftheseprinciples,makingtheUKoneof
Moredetailshere:www.brandrepublic.asia/Media/Awards/AME
themost-userfriendlyregimesinEuropeforthedirectmarketer.
June
However,thisverycommercialunderstandinghas,onoccasion,
broughttheOfficeintoapparentpolicyconflictwithanother
‘watchdogwatcher’,theEuropeanDataProtectionSupervisor
3–UK,Lodon,Westminster,OneGreatGeorgeStreet.TheThird
(EDPS).
MobileRetailingConference.Morevia:info@retail-knowledge.com
TheEDPSisanindependentsupervisoryauthorityandself
10–UK,Manchester,DucieStreet,thePlaceHotel.Half-day
styled‘Europeanguardianofpersonaldataprotection’.Among
conferenceandnetworkingevent–SocialMediaRevolution:Impact
otherthings,theSupervisoriscampaigningforamandatory
andImplicationsforB2BMarketingBrands.Fordetails,callAnna
breachnotificationlawandissignificantlylesssympathetictothe
Balink,eventorganiser,on+44(0)2086523271.
voiceofcommercethanmanyofthecountryregulators.Thereisa
10-12–Germany,Berlin.1stEuropeanSummitonMeasurement,
dangerthislackofcontactwiththecommercial‘coalface’could
presentedbytheInternationalAssociationforMeasurementand
impactonthecurrentdelicatebalanceofinterestsbetweenthe
EvaluationofCommunication(AMEC)andtheInstituteforPublic
individualdatasubjectandthecommercialdatacontroller.
Relations.TheGermanPublicRelationsAssociation(DPRG)isthe
officialsummitpartner.Morehere:www.ameceuropeansummit.org
Similartussle
16–UK,LondonNovotelWest.Mail&ExpressDeliveryShow.
Inthemicrocosmofasinglecompany,asimilartusslebetween
Details:http://www.triangle.eu.com/conferences/MEDS/register.htm
commerceandcompliancecanoftenoccur.
16-18USA,NewYorkCity,JavitsCenter.DMDaysConference&
Themarketingdepartmentmaybemandatedtofollowthe
Expo.Morehere:www.the-dma.org/conferences/dmdays09
instructionsofacomplianceteamorin-housecounsel–even
22-23–Singapore,HolidayInnAtrium(also25-26,HongKong,the
wherethoseinstructionsstemfromabasicmisunderstandingof
Excelsior)–SuccessfulBrandingInAsiaworkshop.
therulesorariskaverseapproach.
Moredetails:http://www.conferences.com.sg/ws-cb10.htm
Thecomplianceteamalsohasthepowerofinspectionand
22-25–Spain,Madrid,ISECcampus.InternationalSenior
auditandreportstotheBoard.ButtheBoardonlypaysattention
ManagementProgrammeinDirect,InteractiveandRelationship
whenthesystemfailsandabreachcomestolightwhichleadsto
Marketing2009.Afour-daycoursewithleadingprofessionals,
kneejerkpolicy-makingofanevenmoreriskaversekind.
organisedbyICEMD,DMAandFEDMA–directmarketingassociations
Ifallthissoundsfamiliaritsnotthefollyofbureaucratic
ofSpain,theUSAandEurope.Registerhere:www.icemd.com
watchdogsthatweneedtofear,butsomethingmuchnearerto
30-July1–UK,London,OlympiaGrandHall.MarketingWeekLive,a
home.
newexhibition,launchedbythemagazine’spublishers.Four
marketingdisciplinesarecovered–online,data,researchand RosemarySmithandJennyMoseleyareco-directorsofOpt-4.
in-store.Moredetailshere:www.marketingweeklive.co.uk Visittheirwebsite:www.opt-4.co.uk
42 May2009 www.dmi-news.com
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