Thenews
universe
SUSANNEHORNIKELwelcomesanamendment
tolawsgoverningunsolicitedadvertisingphone
callsandexplainshowthechangeswillwork.
forthedirect
andinteractive
marketing
Clearimprovement
Welcomingeffectiveactionin
Itremainstobe
thestruggleagainstunsolicited
advertisingcalls,GerdBillen
seenwhether
industry
–onthemanagingboardofthe
unsolicited
GermanFederalConsumer
AdviceCentre–said:“Extended advertisingcalls
rightsofwithdrawalandstricter
penaltieswillmeanaclear
declineasa
Specialoffer
improvementtothestatusquo.”
resultofthe
TheGermanDialog
Freemagazineand
MarketingAssociation
amendment.
e-newslettersubscription.
(DeutscherDialogmarketing
VerbandDDV)isalso
Tel:+44(0)2070439008,
comfortablewiththelawto
protectconsumersfromunfair
email:subs@dmi-news.com
advertisingtelephonecalls
–passedbytheGerman
orvisit:www.dmi-news.com
BundestagonMarch26.
Therightsofconsumers
arestrengthened,themisuse
ofdataisprohibitedand
unfairadvertisingpractices
aresuppressed.
Consumershavenowbeen
givenanextensiverightof
withdrawalfromcontracts
concludedviatelephone. dmi
Itisabsolutelynecessary
thatconsumersgivetheir
WELCOME TO OUR OFFICE
consentforreceiving
advertisingcalls.
So-called‘coldcallers’who
infringetheregulationswillbe
punishedwithfinesofupto
¤50,000.Callcentreswhouse
suppressedcallerIDs,willhave
topayafineofupto¤10,000.
However,itremainstobe
seenwhetherunsolicited
advertisingcallsdeclineasa
resultoftheamendmentand
whetherconsumershavebeen
guaranteedbetterprotection
fromunreliableproviders.
SusanneHornikelismanaging
director,DirectSuccessGmbH.
www.dmi-news.com May2009 35
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