OPINION
With a product that has the technology is not an option. End to be more cautious than ever, the needs of customers more
functionality to meet the needs users need to be able to comply looking for a product and supplier effectively. With less money to
of the market, you’re already one with the latest industry regulations that can allow them to do this at spend, competition is tighter
step ahead of the competition. minimum cost. than ever, and with increased
For example, printers that are competition there’s no room for
designed to be robust, simple In addition to offering the right complacency or doom and gloom.
to adapt for new labelling product, resellers will have to show By working closely together,
technologies, and easy to use, “
In addition to
offering the right
potential customers that they suppliers and resellers can come
tick all the right boxes for a
product, resellers will
have the knowledge and expertise up with combined product and
frugal buyer. They will last a long to help them make informed service packages that offer clear
time, continuing to meet the end
have to show potential
decisions, and the infrastructure benefits to customers and help
user’s requirements, and save
customers that they
to provide dedicated local support. maintain their trust through this
valuable time and resources on By working with a global supplier difficult period.
the factory floor. Customers are
have the knowledge
that can offer this level of service,
actively looking for ways to cut
and expertise to help
resellers can offload some of the In summary, the IT suppliers and
costs at minimum expense. The burden and meet the needs of resellers that survive the financial
right product can meet both of
them make informed
their clients more easily. downturn will be those that are
these objectives.
decisions, and the
willing and able to adapt to these
new market demands. It will
infrastructure to provide
New level of focus
take the right products, tailored
Regulatory compliance dedicated local support.”
service packages and clear
Let’s face it, none of this is communication to ensure we
With new labelling systems such particularly revolutionary thinking. can continue to meet customers’
as GS1 DataBar about to be and show their customers they However, it does require a new needs. A difficult task, but not
rolled out, simply hanging on to continue to lead the way in their level of focus on delivering an impossible one, despite what
budgets and not investing in new sector. However, they are likely bespoke solutions that meet you read in the papers. circlesolid
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