automatic
point of
data capture
sale
E Leclerc Conad
delights shoppers with Joya
CASE STUDY
E Leclerc Conad in S Stefano in Italy selects Joya in an effort
to make its customers the real stars of the shopping process
and to increase customer retention.
he self-shopping solution
T
Shopevolution from
Datalogic is bringing Joya
to the E Leclerc Conad store
in S. Stefano Magra La
Spezia. The store covers 4300 m²,
offers 22 cash registers and is part
of the La Fabbrica shopping mall.
Introducing the exclusive pod to the
Conad del Tirreno Ligurian hypermarket
will allow the coop to experiment with
With the Spesa
the new way to shop, creating a direct
al volo service,
E Leclerc Conad
contact with the customer. With the
aims to promote
Spesa al volo service, E Leclerc
the concept
Conad aims to promote the concept
of quick
and prudent
of quick and prudent shopping. “We shopping.
always want to give our customers the
best, in terms of both the products and will immediately print
services we offer in our stores,” said the receipt. This can
Lauro Cabano, president of the Iper dramatically reduce time
company in S Stefano Magra, La spent at the register.
Spezia, Italy. “This makes Spesa al
volo a natural fit. It’s a simple service
that lets our customers play an Ergonomic
increasingly active role in the shopping Joya is an elegant,
experience, independently defining functional item with a
and managing their own time handy ergonomic shape.
It is also said to be very
easy to use, making it
Time reduction suitable even for more
JCustomers will use Joya to read the mature shoppers. It is
barcodes of various products and therefore an important
arrange them as they like in bags added value for the store,
in their carts. The colour display an ‘interactive assistant’
will show the price and number of that helps increase the
purchases made, any applicable sales inclination to purchase
or discounts on the product, the loyalty because it shifts emphasis
points total and the current total for to the time spent shopping
their shopping to be paid at the along the aisles instead of
register. Arriving at the register, they time lost waiting in line at
will hand Joya to the cashier, who the register. a71
34 IT RESELLER – APRIL/MAY 2009
www.itrportal.com
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