automatic
point of
data capture
sale
Psion Teklogix: the
ANY NEWS
case for selective distribution
COMP
In January, Psion Teklogix announced that it was to change its
UK go-to-market model by moving away from selling directly to
end users and by fully engaging with the reseller community.
Over the subsequent few weeks, Varlink has been working hard
with Psion Teklogix to enrol suitably qualified resellers and
system integrators into Psion Teklogixʼs Partner Programme.
product range.” He also remarks that
Mike Pullon: “We believe that, once an organisation has been enrolled onto the
programme, it can promote the Psion Teklogix brand and create solutions around the
the Psion Teklogix Ikôn, available in
brand, with considerably more security than they would experience if they were to
multiple variants, from a non-scanning
partner with brands that are distributed in the channel in a less controlled and
considered manner.”
device all the way through to a GPRS/GPS,
barcode scanning and camera unit,
has already become a clear favourite
within the reseller community because
ike Pullon, Varlink’s were to partner with brands that are of its competitive prices, margins and
M
managing director, distributed in the channel in a less its outstanding performance levels.
explains the criteria controlled and considered manner.” Perhaps one of the biggest secrets in
for enrolment into the the industry is the strength and
Psion Teklogix Partner competitiveness of the Psion Teklogix
Programme. “The purpose is not just Strength and competitiveness Workabout Pro G2. “This is a fantastic
to enable resellers to gain a badge Pullon adds that, of course, no matter product that can be supplied in
of authority together with incremental how good a channel strategy is, it is of various configurations to meet a wide
sales and marketing support. This little value without an excellent product variety of applications,” said Pullon.
programme has real value as Psion set. “Psion Teklogix has this covered “Lead times are often short, as we
Teklogix will, from 30 April, authorise too. The recent arrival of the entry-level are able to build units to the required
Varlink to sell only to its network of fully Psion Teklogix NEO, a WiFi/barcode configuration from base terminals and
authorised partners. At first glance, scanning terminal with outstanding components held into our inventory.”
this may seem a counter intuitive ergonomics, has rounded out the
move, in that the number of resellers As part of Psion Teklogix’s reshaped
authorised to sell and buy Psion channel strategy, Varlink is now
Teklogix products will be limited. distributing the vendor’s full range of
However, this is also the very strength terminals – including vehicle mount
of the scheme. Over the years, we devices – which are aimed at some of
have seen opportunistic, often low- the more specialist applications. These
overhead resellers with little or no include both the 7530 G2, which is aimed
application or support knowledge, at cold-store and freezer applications
pinch business from true value-added as it is able to operate in temperatures
resellers after they have done all the down to -30°C; as well as the 7535 G2,
costly and creative pre-sales work. used in truck-mounted applications. >>
We believe that, once an organisation
has been enrolled onto the programme,
it can promote the Psion Teklogix
The recent arrival of the entry-level Psion
Teklogix NEO, a WiFi/barcode scanning
brand and create solutions around the terminal with outstanding ergonomics, has
brand, with considerably more security
rounded out the product range.
than they would experience if they
28 IT RESELLER – APRIL/MAY 2009
www.itrportal.com
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