VAR/Systems Integrator Analysis Auto ID
a five-year period, or purchasing the part of the means for setting agendas in cards and RFID. “The warehouses of the
system outright with a five-year support areas such as policing, council services, future will be ever more reliant on
agreement. As for other future health services and leisure. The VAR will automation to eliminate errors and reduce
developments, Burnett anticipates need to provide the full range of devices, training times,” said Hannay. “Because of
possible developments in the realm of services and associated support to the nature of the products being stored,
self-service kiosks and 2D barcodes being accommodate small PDA requirements, there will always be a need for people to
used for verification and authentication of through to Tablet PC and larger touch work in the warehouse, but technological
vouchers, etc. While Rowland believes screen kiosks, as opposed to single advances will help to further optimise
that, within the research technology device high volume sales.” operational processes and, at the same
space, there will be a number of key time, improve the overall working
players who will dominate. “Their systems environment.”
are likely to be bespoke and proprietary, Further convergence
leading to a need for customers to either
place all their business with one provider, Hannay believes we will see further
or else look at integration as a means to convergence occurring within the
“
Globalisation has shrunk the
world and brought significant new
holistically manage their research,” he marketplace to ultimately leave just one or
remarked. “Multi-channel feedback is two hardware manufacturers delivering a
markets much closer. However,
being discussed and encouraged at a single set of products. “Increasingly, these
strategic level, through papers such as the products will offer multimodal capabilities
franchising, licensee programmes,
Lord Varney Report. This states that the – just as we have seen with the mobile
subsidiaries or putting your own
public sector should gain feedback from phone industry,” he said. “Zetes has
their service users through a differing a responsibility to proactively monitor people on the ground all need to be
range of research mediums in order to market developments and ensure we are
ensure that the feedback is accurate and equipped for the future, investing today in
considered.” – Simon Rowland,
balanced. We’re seeing the need for true developing the right capability to be able
Customer Research Technology.
Engaging the SME
Morley anticipates a growing trend
concerning mobility, but makes the point
that prices will have to reduce in order
to engage the interest of more SMEs. He
also believes that biometrics will play
an increasing role. As for RFID, Morley
reflects that this has yet to happen in
terms of substantial market uptake,
while Clark cites RFID as something to
increasingly look out for in the future.
However, he believes that there are many
traps to fall into here if companies are
not careful. “I think that experienced
companies will benefit in the long term,
but anyone who thinks they can sell that
and make a few quid will end up with
egg on their face as it is a technical sell
and you need a good understanding of
the physics involved to be successful at
it,” he said. “Systems that do not work or
are poorly thought out will tarnish the
image of RFID and alienate end users.”
Nevertheless, Clark expects RFID to play
If your business tends towards developing a strong and loyal customer base
a bigger part in our industry in the future;
by the creation of firm professional relationships, then you are probably already
considering all aspects of the sales service and apply a degree of flexibility in
“although I would expect some new
how you deal with each client interaction.
technology to ‘appear’ over the next five
to ten years.” a71
multi-channel data feedback options and to deploy into customers tomorrow.”
have developed ViewPoint RCS such that Hannay also anticipates convergence
integration with multiple devices is near occurring in the use of multiple technologies;
seemless. This will be essential in the for example, combining voice, barcode
future, as the public service user becomes scanning with handheld computers, smart
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IT RESELLER – APRIL/MAY 2009 11
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