PA MAGAZINE – FASHION 09
You might think, why not use a personal shopping or stylist apply too much or too little so it’s well worth learning how
service offered by many department stores? Although to use make-up effectively to achieve a polished professional
personal shoppers have an excellent knowledge of their look. Many women have given up wearing make-up simply
store’s clothing ranges, their primary focus will be on because they don’t know how to get it to look both natural
showcasing and selling clothes and accessories. The nature and professional. You’ll find that most image consultants
of their role means they are less likely to offer impartial have been professionally trained in make-up application,
advice and the clothing available in store may not be the so they will be able to create a natural look for you
best for your style and body shape. Image consultants, that complements your natural colouring and individual
on the other hand, are independent and can offer advice personality and style.
and recommendations across all retailers and fashion
chains. More significantly, however, an image consultant Advice for life
will probably get to know you quite well before taking you The ability to manage our image is a positive communication
shopping and will be able to pick out things that will work skill and something we can easily learn, for both personal
for your particular body shape, colouring and personal and career success. You’ll receive sound practical advice
style. A store consultant simply doesn’t have the time or with an achievable action plan that will give you tangible
opportunity to really find out about you and understand your results and life long skills. You’ll benefit visually and
particular preferences so the experience can be a little more emotionally through increased confidence, improved
‘hit and miss’. communication skills and greater personal effectiveness.
Your Total Image Profile is a comprehensive record of your
Colour consultation and provides a permanent source of reference,
Colour contributes strongly to the impression you form of an as does your colour swatch. You’ll have a reference point for
individual, or that others form of you. The colours you, and effective wardrobe planning and for choosing clothes that
others, choose to wear will speak volumes about you – your flatter you and fit your lifestyle. A consultant can then offer
ability to decide what’s appropriate; your creativity; your on-going advice to help you cope with career or lifestyle
sense of style and ability to co-ordinate; your sense of what’s changes or interpret current fashion trends by selecting those
right for each situation. that will work best for you. By learning what works and why,
you will save money on expensive clothing mistakes that
A trained image consultant will recognise the characteristics might otherwise have hung unworn in the wardrobe. A
that make up your own colour pattern and help you apply sound investment!
them to your clothing choices. By being aware of this you
can achieve the right balance with your colouring so that Your appearance and behaviour speak volumes about who
attention is drawn to you and not your clothes. Whilst some you are. Knowing how to convey the right image can make
colours will overwhelm you, you’ll overpower others, and the all the difference to your personal and career success.
key is to find colours that work with your colouring to flatter Whether you want to fit in or stand out from the crowd,
and enhance – ensuring you look your healthiest best. boost your confidence or maximise your career prospects,
professional objective advice really helps.
Style and Proportion
However fashionable something is, if it just isn’t you,
you probably won’t wear it very much.
Julia Campion is Managing Director of First Impressions
Working with an image consultant on style
Image Consultancy Ltd and a Master of The Federation
and proportion will provide you with an
of Image Consultants
understanding of what suits you, making for
First Impressions have a network of over 150 consultants
much easier clothes shopping.
working across the UK – to find one in your area visit the
website and take a look at the consultant map.
An image consultant will also be able to help you get Telephone: 01908 318202
the finishing touches right for your outfit. When adding Email: info@firstimpressions.uk.com
accessories, they can advise on the right ones for your Website: www.firstimpressions.uk.com
colour pattern and those appropriate for your stature. For
example, it is important to match your bag to suit your body If you would like to know more about training in
proportions. If you are petite and your bag or briefcase is image skills or a career as an image consultant visit
too big, it will make you look smaller. Similarly, a small bag www.firstimpressions.uk.com and click on ‘career’ or
on a large frame could make you appear larger than you come along to one of our open days on 29th July or
actually are. 16th September.

Make-Up Contact us if you would like to know more about our
Colours that aren’t flattering, styles that don’t suit or clothes open course programmes, bespoke image training or
that don’t fit will all get you noticed for the wrong reasons one-to-one coaching.
as will poor grooming and ill-judged make-up. People often
SUMMER 08 PA MAGAZINE
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