Art Licensing Art For Your Coffee
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The Art of Licensing group Bridgeman Art Library, the leading art
on LinkedIn is a professional image library, has collaborated with Dorling
forum for members of the Kindersley (DK) – the world’s top publisher
art licensing community of illustrated reference books – to produce a
come together and network. major new reference book Art: the defi nitive
The group was founded visual guide.
in July 2008 by designer and Bridgeman supplied over 80 per cent
art licensor Cherish Flieder of the high resolution images for Art, and
(www.somethingtocherish. spent months working on this project,
com) as a way to bring creating new details from transparencies
those in the business of for a graphic ‘closer look’ at key artworks
art licensing together in a and commissioning new photography from top galleries including the Uffi zi
supportive and cooperative and Musée d’Orsay. The result is a fresh and stunning visual history of art that
format. breathes life into iconic works and provides exciting new close-up details to
The group now has well graphically illustrate the artist’s technique and style.
over 700 members including Art is aimed at art lovers of all levels, and brings together a gallery of more
licensors (artists, illustrators, designers, and licensing agents) and than 2,500 of the world’s most infl uential paintings and sculptures from over
licensees (product manufacturers, producers, media members, 8,000 collections and 700 artists – more than any other popular art book
and corporations). on the market. Exploring the major milestones in art history, masterpieces
Members fi nd LinkedIn’s platform easy to navigate and the are analysed in detail as ‘Closer Looks’, helping the reader to understand
group is a natural extension of their individual LinkedIn profi les. composition and the artist’s intention. These intricate details give the book an
Members can exchange helpful ideas, news items, resources, exciting and unique design.
report on trade shows, trends, and share information on Jonathan Metcalf, DK’s reference publisher, said: “It is critical that any
marketing, copyrighting and licensing processes. book about art has the best possible reproductions. We selected Bridgeman
as our partner in this project not just because of its unrivalled range of art
For information on participating in this group, please visit imagery but also due to the quality of the transparencies and the willingness
www.artofl
icensing.com of Bridgeman’s technical department to ensure that every image supplied
matched the vibrant colours and textures of the original masterpieces.”
Bridgeman is delighted to have collaborated with DK on this project.
Time For Your
“Utilizing our expertise has helped to ensure an updated and accessible
book on the global history of art, while also providing an important source
Close Up
of revenue to the numerous collections that we represent” said Harriet
Bridgeman.
We are delighted to announce that Bridgeman Art Library is
running a competition giving Art Buyer readers the exclusive
opportunity to win a fi ne art print of their choice, chosen from
their Art On Demand website (www.bridgemanartondemand.
MHS Website
com). Over 70,000 images are available on the site, so there will
be something for everyone! Many of the images featured in the
Improvement
book were high quality details, giving old favourites such as
Klimt’s Kiss a new perspective (see above).
MHS Licensing has recently launched their brand new keyword search feature
To enter the competition, all you have to do is guess the
at the popular website
www.mhslicensing.com. Simplifying the search process
title and artist of one of Bridgeman’s paintings, from the detail
with this benefi cial tool will make the arduous pursuit and evaluation of
pictured below, which appeared in the DK art book. Send your
artwork more effi cient and cost-eff ective for all parties.
answer to
“We respect the limited time manufacturers and retailers have to review our
Annabel.ocf@bridgemanart.co.uk, and the fi rst three people to
extensive library of artwork. This feature directs them to what they are looking
send their correct entry to Annabel will get a free copy of the
for instantly,” stated Marty Segelbaum, president of MHS Licensing. “We are
fantastic DK art book. Good luck!
always looking for better ways to partner with our licensees and provide better
exposure for our artists. This signifi cant investment is just another example of
these eff orts.”
Designed to assist clients in the quest for that perfect image, visitors can
now simply type in the desired subject matter and let the website sift through
the thousands of images currently on the site. Keyword search boxes can be
found on every page of the website (including the home page) so no matter
where you are, a quick redirection is possible.
Marty continued: “With over 10,000 visitors monthly, we know our business
partners are already very comfortable with the look and feel of our website,
so key features and basic functionality was left unchanged. We simply added
another option for our clients.” MHS Licensing is one of the nations leading
licensing and consulting agencies specializing in representing popular artists
and advising manufacturers in the search, evaluation and acquisition of new
4 properties and personalities.
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