Kustom Licensing Inc. MGL Europe
Booth 1757 Booth 1162
www.kustomlicensing.com www.mgl-uk.com
Kustom Licensing Inc. MGL Europe’s leading art
proudly represents licensor off ers an apparelled
illustrator Mitch variety of illustrative styles
O’Connell, the prince and themed imagery for
of pop art. Mitch has use on retail products. From
been kickin’ some of the boys fantasy art, cute girly
coolest pieces of artwork images, animal paintings,
ever to see daylight. He landscapes and folksy home
is a beloved hanger-on -spun art, there’s something
of the ‘Lowbrow’ art to suit all tastes and all
movement. His creations product categories. Now
are reminiscent of classic with the addition of Vision
old school, traditional Licensing, the contemporary
V
egas preview
tattoo designs, but arm of MGL, manufacturers
feature O’Connell’s are able to access some of
unique fl air, distinctive the worlds most exciting
style and profoundly fashion and magazine
warped sense of humour. illustrators, to enhance their
His work has been product off erings.
featured in magazines In these challenging economic times, the advantage to
from Newsweek to manufactures contemplating licensing graphic art is that they are
Playboy and exhibited from New York to Tokyo to Berlin, while his often able to obtain a high degree of exclusivity in their given product
tattoo designs are a fi xture on the walls of tattoo shops around the category and territory. In addition art-based licenses come at prices
world. that are cost-eff ective with far lower advances and royalty rates than
Whether you are a tattoo afi cionado or not is irrelevant, as prohibitive entertainment licenses. Not a thing to be sniff ed at when
our collection of drawings will appeal to anyone interested in jostling for attention in a crowded marketplace.
contemporary comics, hot chicks, cool retro art, surrealism or just- Film and TV licenses are no longer a certainty, as the right art image
plain-strange. When it comes to creating pop kitsch, Mitch is the best can often have more relevance to the product and more appeal to the
of the best and there’s a huge demand for this popular style in the retail consumer. Art can also be easily adapted to suit and additional art can
market today. The O’Connell brand, its timeless themes and global easily be created. And while we are on the subject of ease – with art
appeal would make a great addition to any product line. To learn more from MGL the approval process is painless and swift, as MGL oversees
about the man, the myth, the legend and for licensing opportunities, all design approval, so there is no major studio or property owner to
visit Patterson International’s stand. Contact on +1 310 456 6864, or at appease or take up valuable production time! Contact on +44 (0) 207
sean@kustomlicensing.com. 593 0510, or at info@mgl-uk.com.
Robin Picken
Booth 1563
www.robinpickens.com
Robin’s colourful designs have the unique ability to merge traditional everyday subject matter
into modern and sophisticated designs that appeal to all. Known for her unique linear art style,
Robin Pickens currently has many successful licensees under her belt in the areas of greeting
cards, stationery and publishing.
Prior to launching the Robin Pickens brand, Robin served as executive in charge of design and
graphics for Telepictures Productions, a division of Time Warner. She created graphic packages for
a wide range of shows like Ellen, Sharon Osborne and Rosie O’Donnell. She continues to design
show looks for E! Entertainment and Style Networks. Upon exhibiting at Surtex, Robin launched
several products in the areas of gift books, greeting cards, partyware and textiles.
Robin has some great new work coming out in 2009, which she is extremely excited about.
Peter Pauper Press is publishing one of their charming petites giftbooks that she has illustrated
– a book of friendship quotes with happy friends and fl ower imagery. Robin said: “It was very
uplifting and fun to work on! I also have a new fabric line with Robert Kaufman Fabrics, which
ships in July.” The fabric line, ‘Deco Park’ has modern nature themes with vibrant and saturated
colours, which will be available through speciality quilt fabric shops. She continued: “I’ve been
exploring more pop-up work with Papyrus lately and love the new challenges I get with them!”
With a wide variety of licensed product selling at retail, Robin felt it necessary to start working
with Jewel Branding to further promote and establish her brand for product licensing and brand development. She said: “I am thrilled to be working
with Julie Newman. I’ve had some nice product launches and I am ready for a dynamic and knowledgeable person to help me grow the Robin Pickens
brand. I know Julie will be instrumental in growing my brand and fi nding great new companies to work with.”
Jewel Branding & Licensing is a full-service brand management and licensing company based in Atlanta, and is working with several new potential
licensees for the Robin Pickens brand in the areas of social stationery, home décor and craft categories. “I am very excited to represent such a well-
respected, hugely successful and enthusiastic artist,” said Julie Newman, president of Jewel Branding. Contact on +1 404 303 1872 or
38
julie@jewelbranding.com.
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