000783 - Arc Gen Hilta 24/4/09 16:06 Page 1
EXECUTIVE
REPORT
ArcGen Hilta is officially launching the Addco signs line-up at SED this month.
Signs of expansion
ArcGen Hilta continues to expand its portfolio of products
for the hire market. Alan Guthrie reports.
When the original Arc-Gen business was acquired by Morris & Co ArcGen Hilta has also recently been appointed as UK and Ireland
Ltd of Shrewsbury in September 2006, the Wolverhampton-based distributor for mobile messaging boards made by the US
operation was a specialist supplier in on-site power equipment manufacturer, Addco. The principal models are solar powered
including mobile generators, welders, lighting towers and plasma machines, available in two sizes, which can operate for up to several
cutters. Since then, the operation has been steadily broadened. weeks before top-up charging is required. The displays are made of
Last year it acquired the pump and pressure washer manufacturer modular ‘bricks’, sealed LED modules that plug together so that if
Hilta Plant Ltd, and the subsequent change of name to ArcGen Hilta one should fail, replacement is quick and easy.
reflected the increased product offering. This has now been
augmented further by new, complementary ranges. Addco signs should be easy to spot at SED later this month,
as ArcGen Hilta is the sole supplier of message board in and around
the Show. They will also be included in the company’s own stand line-
up. This will be the 21st consecutive year in which the company has
exhibited at SED. It will also supply several Vertitower lighting towers
for illuminating the showground. This machine has a 360˚ rotating
lamp head, a telescopic mast and an integral cable drum.
“We see huge potential for equipment like the Addco signs, as people
show more interest in solar powered, environmentally friendly
products,” says Mark Hodgkins.” ArcGen Hilta has demonstrated its
own green credentials by recently planting 25 trees at the National
Forest in central England. The company pledged to buy one tree for
The BBA pumps range comprises models for many markets and applications.
every order taken at the Executive Hire Show, to help offset the
“When Morris bought Arc-Gen, the latter was somewhat hiding carbon footprint used in the manufacture and subsequent use of
its light under a bushel,” says ArcGen Hilta Chief Executive, its machines.
Mark Hodgkins, who is also a main board Director of Morris.
“However, Arc-Gen was an extremely sound business with a strong Other products on view at SED will include the Bowser pressure
reputation for excellent products and good service. We believed that, washer that can carry 1100 litres of water, the Hilta Drysite
by strengthening existing customer relationships, establishing more D5 diaphragm pump, the Ultra Silent DCA
key account business and adding more products that were logical 25USEI generator, and the ‘Cube’
adjuncts to the range, we could expand the operation considerably. WM165SP2 mobile welder.
This was also in response to the trend for hirers to source products
from fewer suppliers. The company has just announced two senior
management changes. After 23 years’ service,
“Although market conditions have obviously been challenging, the Sales Director Andy Munford is leaving to pursue
Hilta acquisition has proved successful. Indeed, it has indirectly led to new challenges. In addition, Ken Salmon has
our appointment from 1 April as the UK and Ireland distributor for the been appointed as Business Development
Dutch manufacturer, BBA Pumps. Some Hilta equipment incorporates Director. His previous experience includes a
components made by BBA, which was seeking an established period as Operations Director of SLD
partner to develop its presence in this country. Pumps, and he will help ArcGen
Hilta as it identifies further market
“BBA’s products are complementary to ArcGen Hilta’s and include opportunities.
•
submersibles from 1-20in diameter, self-priming centrifugal pumps for
handling clean and polluted water, auto-prime contractor pumps that
01902 790824
Several Vertitowers will be used to
illuminate the SED showground.
can also be used with raw sewage water, and piston pumps.” www.arcgenhilta.com
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