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FEATURE
whwytriright 56 Trendy Fashion Fun at Doki Geki
proven to be very eff ective in the four months they’ve best by learning the customer’s market and what they
been a member, is WholesaleCentral.com. “It has defi - sell, in order to target recommendations. “Our buyers
nitely brought us a lot of traffi c. It is a good mar- tell us Doki Geki products are the fi rst ones
keting tool to have. We ask new customers to fl y out of the store. A lot of them simply
where they found us, and a lot of them say ask what the best sellers are, and then tell
WholesaleCentral.com.” me to ship those.”
Promotions will continue to be a “We want to be the most cost eff ective
strong part of Doki Geki’s marketing source for their wholesale apparel, and not
strategy to keep customers engaged, just any apparel, but good product,” said
and one source is their weekly newslet- Gonzalez. “Our objective is to make sure
ter. “If we fi nish with free shipping for they know that, and that we are here for
orders over $300, we leave about a week them.” Minimum order: 1 prepack. WW
and a half window, and then launch another
promotion, perhaps ten percent off . Once that
DOKI GEKI SHOWROOM
1100 S. San Pedro Street, #I-5
promotion is done, we wait a week and a half, and
Los Angeles, CA 90015
then come out with something else.”
Attn: Noel Gonzalez
Gonzalez said their customers love how Doki
Tel.: 213-749-8958
Geki is excited about fashion. Th ey work with
Email: ecommerce@dokigeki.com
Website: www.DokiGeki.com
their customers to help them fi nd what will sell
Find this story in our complete article archive at: www.wholesalecentral.com/Wholesale–News
58 May 2009
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