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FEATURE
whwytriright 50 Trendy Fashion Fun at Doki Geki
Gonzalez said customers like that the, Website is easy know our product, they feel more secure in placing frequent
to use, and indeed, it is refreshingly simple. Th e primary orders. We make sure they are satisfi ed with the product,
categories are New Arrivals, Tops, Bott oms, Dresses, Out- the service, and the way we carry the customer relation-
erwear, and Sale Items. It is also very easy to create ship with us. We want them to trust us.”
an account. Buyers need only click on Join, enter Frequent orders make for regular cus-
their information, choose a password, then tomers, which bring advantages, Gonza-
click Submit. Once that is done, they lez said. “We can give refunds instead of
receive a confi rmation email. Signing in exchanges. Also, we can provide a sample.
provides access to the item details and I will look at their order history to see
prices, and enables online ordering. Doki how many they have made in the last six
Geki has no minimum order, as they sell months. Sometimes I know the customer
by prepack. Most are fi ve pieces: two, two, and can say, ‘Whatever she wants, she gets.’
one, and then it depends on cost per unit. Th ere is much more fl exibility, because we
Gonzalez said generally, items can be sold at 100 know they are trustworthy.”
percent markup. Online strategies for 2009 include
According to Gonzalez one of the reasons for no increased marketing, and Doki Geki now has
minimum order is because, “Th e integrity of our line is very a person who is focusing on SEO strategy to
important”. Doki Geki recognizes that there are only pictures achieve higher ranking with both Google and
by which to gauge the product. “Once they order one item and Yahoo. One source of new business that Gonzalez said has
Continued On 58 whwytriright
56 May 2009
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