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whwytriright 40 Jewelry & Watches Shine Online
including the “Th is & Th at” style, which combines a variety of
JUDSON & CO.
knick-knack baubles to create a singular looking timepiece.
3440 Valley Dr., Suite D, Decatur, AL 35603
Tel: 256-355-8844 Fax: 256-355-1635
Smith notes that the company is in the midst of adding
Email: www.judson.biz/contact_us.php
three new watch styles, featuring plaid bands that variously
Website: www.judson.biz
present oval, circle, or heart shaped designs. “We’re always
adding more stuff ,” she says. While no solid plans for sales
bands. “Our spring loaded cuff bangles
are in the offi ng, Smith says 123 will probably off er up a
do prett y well,” he says. “Women like
percentage based discount in time for Mother’s Day.
watches that are easy to put on and off .”
In the meantime, Stephenson at Judson & Co. says he
Judson currently off ers between 400 and 500 watches, and
is constantly updating his watch inventory. “We don’t really
has carried nearly 1,400 since it launched in 1989.
have one outstanding seller as far as style is concerned,” he
“We’re constantly tweaking our website, but there aren’t
says. “We have a category of watches that has been very solid
any wholesale changes we’re looking to make right now,”
for the last few years, off ering aff ordability and fashion. We
Stephenson continues. “We are proud of our feature that
only sell ladies’ watches, and we’ve found that many of them
allows buyers to add items to their cart and continue shop-
view watches as they do shoes. Th ey want a diff erent watch
ping, rather than have their cart pop up with each addition
for every outfi t.” Most of Judson’s watches fall in the $16 to
and having to navigate back to the shopping page.” Judson
$24 range, though Stephenson notes that further discounts
is still in the planning stages of its sales and marketing plans
are available. Designs range from antique styles and stretch
for the rest of 2009, he adds. WW
and leather bands to more unique pearl, sequin and ribbon
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42 May 2009
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