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FEATURE
whwytriright 26 Jewelry & Watches Shine Online
of Fredericksburg, VA based 123fashionjewelry.com, says
123FASHIONJEWELRY.COM
business was a “disaster” in January and February, but they
3601 Plank Road #389, Fredericksburg, VA 22407
tend to be slow months anyway. Sales are starting to pick Toll Free: 800-915-0075
up now. “It was slow during the holidays, but it’s becoming
Tel: 540-548-1133 Fax: 540-548-1133
Email: sales@123bracelets.com
more stable now,” agrees Josef Nahum, president of Van Nuys,
Website: www.123bracelets.com
CA based Bico Pacifi c, which specializes in next generation
jewelry for the young and the hip. “Sales are now about the
has dwindled, and in the face of President
same as they were last year.”
Barack Obama’s pledge to bring the confl ict
Tony Gach, director of sales at York, PA based Aca-
to an end, sales of peace sign adorned items
cia Creations, which sells handmade beaded jewelry from
have become evermore brisk.
Kenya, says that although the company is relatively new,
Blake Brothers, Amherst, NH, has also done
We’re starting to see business pick up a litt le bit. Gach credits
well with its lines of stone jewelry, especially with larger pieces
Acacia’s handmade aspect as being benefi cial in the current
such as necklaces. Opals set in sterling silver have been nota-
climate. “Everyone’s always looking for something that’s a
bly popular, Matt hews says, and the company’s mainstay,
litt le special,” he says, “and we feel that’s what we have here.
sterling silver fashion accessories such as rings, pendants
Our Acacia Beads are made from recycled magazines, and
and bracelets, remain strong. Matt hews says improvements
at least fi ve percent of our sales each month goes to charities
are underway for the company’s website, which currently
in Kenya or Uganda, which speaks to customers concerned
requires new customers to dial a toll free number and receive
about the environment and giving back.”
a password to access. “We want to make the whole thing more
Acacia’s line of necklaces, bracelets and earrings are
user friendly and provide bett er functionality,” he remarks.
available in numerous colors and mostly priced in the $10
“It’s something we’ve been looking at for some time, and
to $15 range. Since the company is only a litt le over a year
we’re working on it now.”
old, Gach says there hasn’t been one particular best selling
item or design, but he adds that Acacia will be adding about
BLAKE BROTHERS INTERNATIONAL
a dozen new pieces around mid April.
7 Northern Blvd., Amherst, NH 03031
Acacia’s website is also fairly new, though Gach says Toll Free: 800-825-2538
plans are afoot to update some of its product photos. Beyond
Tel.: 603-886-3700 Fax: 800-457-0052
Email: sales@blakebros.com
that, he says, the company is hoping to somehow glean stron-
Website: www.blakebrotherswebsite.com
ger communications with its founder, York native, Maura
Kroh, who now resides in Nairobi. “Phone calls there are
very expensive, and Internet service in Kenya is spott y,” he
Similarly, Bico Pacifi c’s Nahum says his
laughs. “Th at can make communications a litt le tricky, but
company is reworking its website, and plans
for the most part it all works.”
to launch a new site in April. “We’d like it to be more trendy,
In the meantime, while jewelry isn’t oft en considered in
as well as more advertising oriented,” he says. “In addition,
terms of topicality, Blake Brothers International’s sales man-
we’re looking to increase our advertising on other sites.”
ager, Russell Matt hews, says he’s noticed inventory featuring
Bico Pacifi c’s best selling items at the moment are its line
peace signs, including pendants, rings and earrings, have
of cross pendants; 12 unique designs which will soon increase
been strong sellers for the past 18 months or so. “It started,
in number, he says. “Bico is also known as a pioneer in every-
really, with us being in Iraq,” he says. As support for the war
thing to do with pewter,” he adds, “which sometimes means
you pay a litt le more, but if you appreciate higher quality,
ACACIA CREATIONS
that’s the way to go.” Nahum notes that all of Bico’s pendants
2576 Eastern Boulevard, York, PA 17402
and most of its metal elements are made of fi ne grade pewter
Tel: 717-817-1412
Email: tony@acacia-designs.com
and plated with various layers of silver, brass, or copper, then
Website: www.acacia-designs.com hand fi nished. Other materials used in Bico jewelry include
Continued On 40 whwytriright
28 May 2009
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