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FEATURE
whwytriright 22 Postage from Your PC
New users get 30 days of at $10 and goes to $5,000.
free service without any Whitehouse recommends
obligation, although they starting with $10. “We just
have to pay the postage broker the transaction,”
online. Whitehouse said he said. “Th e money goes
the $34.95 plan is best right to USPS, so they
for companies who do a few hundred in postage or more should keep only as much as is needed for the day or the
every day. “Additionally,” he said, “they may need to drive aft ernoon. Th e postage can be replenished anytime.”
our system with their own application. Th e soft ware can From there, the user chooses one of about 20 layouts,
be made a slave, and they can assemble a message with the which provide for multiple options such as Avery labels or
destination address, the weight, and the mail class, and the international layouts. Whitehouse said they are mostly sample
soft ware prints the label. Th ey do not even see our soft ware layouts to get people started, and notes the program allows
in the background.” for custom layouts as well. And there
High volume users may also is plenty of onsite advice. Clicking on
qualify for the Free Service plan, Print Your First Label provides tech-
which through the USPS is open to nical help, including a video tutorial,
companies doing over $5,000 per FAQ and specifi c tutorial links.
month in priority express mail. “Th e Th e starter kit option, which
other two levels can easily handle seems like the logical place to start,
companies who do less that that,” is tailored more to customers who do
said Whitehouse. “With this high volume and are sure they want
Th eir website is not as complex to use Endicia. Whitehouse does not
application, you
as it sounds. For those who send more recommend that option because of
lett ers than packages, the box titled the cost. With the ability to upgrade,
can print a label at
Mailing on the bott om left of the he said, “I am confi dent that if they try
5:05 and rush out
home page provides options. “Printing it, they will be blown away. Th ey will
stamps this way is a very inexpensive see it is what they have been waiting
to hand it to the
way to replace a postage meter, and it for, for years.”
works with a Dymo printer. Th e user
nearest driver.”
If the convenience alone is not
buys a special roll of labels that look Harry Whitehouse, Chief Technical Offi cer suffi cient reason, there is the ability
like postage stamps, and have a red to reap additional rewards through
fl uorescent perimeter necessary to discounts. “Using our technology to
get through operations,” Whitehouse explained. “Th e free create a shipping label gives a discount from anywhere from
soft ware package asks you how much postage you want and fi ve to eleven percent off the retail counter. Th e postal ser-
provides choices. It is the fi rst zero fee postage meter ever.” vice was never able to diff erentiate grandma walking to the
Th e bulk of the value to the customer is their shipping counter with one package, from the guy sending 50 packages
solution, Dazzle, which also provides the stamp solution. a day. Now they can,” he said. Another benefi t is that there
Whitehouse recommends starting by choosing Sign Up Now, is no limit to the number of machines on which a company
and then selecting the $9.95 per month service option. “Th e can install the soft ware, because the soft ware is free. Charges
low cost option provides tremendous functionality, and incurred are for the service fee and the postage. Whitehouse
upgrading later is easy. Th e beauty of our soft ware is that said, “A company can have somebody in the offi ce printing out
it will work with whatever printer they have.” Next the user stamps and sending out invoices, and then have three stations
puts in his account number and pass phrase, and is asked if in the shipping room, each using the same account.”
he would like to buy some postage. Th e drop down box starts Recently they aligned themselves with Newell Rubber-
Continued On 68 whwytriright
24 May 2009
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