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WEB PROFITS
The Magazine for Online Wholesale Buyers
®
The Offi cial Publication of
WHOLESALECENTRAL.com &
WebWholesaler is available online at
Webwholesalermagazine.com
by Eric Leuenberger
PUBLISHER
Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
CONTRIBUTING EDITORS
Marita Thomas
Eric Leuenberger
Kevin Zimmerman
Judi Perkins
Curt BarryCurt Barry
IInnccrreeaassinging
EDITEDITOR
Ronald A. Ronald A. Fisher
203-748-2050 ext.107203-748-2
raf@sumnercom.comraf@sum
Nat’l TNat’l Trade rade Associations
AAvverage OOrders
PRODUCTIONODUC
Robert Siel, DirectorRobert Sie
203-748-2050 ext.103203-748-2
robs@sumnercom.comrobs@su
TTrracy Parisiacy Par
203-748-2050 ext.1203-748-2 14
tracy@sumnercom.comtracy@su
Keri HansonKeri Hans
203-748-2050 ext.120
G
ENERA TING MORE revenue for your online store is undoubtedly one of
keri@sumnercom.com
Linda Kondrat
the most important long term goals of any business owner. Careful planning
203-748-2050 ext.123
and proper implementation combine to help achieve that goal.
lindak@sumnercom.com
Although many business owners have an idea of what they want to reach in revenues
CIRCULATION DIRECTOR
Brandee Carl-Werner
(just saying, “I want growth,” or, “I want more sales,” will get you nowhere), many do
203-748-2050 ext.127
brandee@sumnercom.com
not actually put that idea into actual and measurable numbers. How can you plan
properly to reach a goal if that goal has not been measured in the fi rst place and has
PUBLISHING OFFICES
SUMNERCOMMUNICATIONS, Inc.
not been tested to see if it is reasonable? Th e answer is, you can’t. You cannot manage
24 Stony Hill Road
Bethel, CT 06801-1166
what you do not measure.
Phone: (203) 748-2050
Fax: (203) 748-5932
I know you are looking for ways to increase order value, so let’s skip ahead here.
Email: brandee@sumnercom.com
Just keep in mind that unless you have a plan, unless you have a reachable and realis-
Web: www.webwholesalermagazine.com
tic end goal, and unless all those fi gures are measurable, you might have a hard time
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gett ing anywhere fast. You likely will be able to increase your sales using these four
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strategies, but reaching your goal in the amount of time you wish may be diffi cult, if
www.webwholesalermagazine.com
you have not planned properly. Web Wholesaler
®
is published monthly by:
SUMNERCOMMUNICATIONS, Inc.
24 Stony Hill Road,
Bethel, CT 06801,
Reaching revenue goals.
Tel: (203) 748-2050
Send all inquiries, letters, and
submissions to above address.
1) I nc rea se t ra ffi c to your site at your current conversion rate.
Entire contents are copyright 2009 by
SUMNERCOMMUNICATIONS, Inc. 2) Increase the customer average order value working with the
Web Wholesaler
®
traffi c you already have.
(USPS 19-716) Periodical Postage paid at
Bethel, CT and at additional mailing offi ces.
I’ll be focusing on #2 for this article. Point two above says that you can increase the
POSTMASTER:
revenue your store generates without increasing traffi c at all, by increasing the average
Send address changes to:
Web Wholesaler
®
,
order value, based on the traffi c your site already receives.
24 Stony Hill Rd., Bethel, CT 06801.
Publisher reserves the right to refuse any
advertising, editorial or manuscripts that
publisher deems inappropriate.
Continued On 12 © 2009 SUMNERCOMMUNICATIONS, Inc. whwytriright
www.sumnercom.com
10 May 2009
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