Autovending April09

n NEWS
Fresh thinking in action with the latest
FLAVIA® range extension
Mars Drinks has extended its FLAVIA® ‘two pack’ system allows customers to “Mars Drinks understands you
range of hot drinks with the addition of mix and match from the FLAVIA range need a variety of extremely fresh hot
new Cappuccino/Latte Swirl, a creamy of drinks, creating their ideal beverage, drinks to keep you motivated and on-
addition to the FLAVIA single origin for instance, Chococcino or Chai Latte. track throughout the working day,”
and blended fresh coffee drinks. This single-serve approach also means said Justyna Ciepka, global marketing
Cappuccino/Latte Swirl is a that every drink is fresh and full of its director at Mars Drinks. “We conducted
convenient alternative to milk or own unique ﬂ avour. extensive research to understand
cream that can be combined with any This latest product launch follows workplace needs. Additions to our
FLAVIA coffee to create an indulgent recent FLAVIA brand refresh activity FLAVIA beverages focus on freshness,
creamy hot drink that perfectly in response to extensive research choice and convenience to ensure
matches individual tastes. This means conducted by Mars Drinks looking at everyone has the perfect drink to meet
that FLAVIA customers can enjoy their the requirements of end-users and their individual needs. FLAVIA is aiming
coffee just the way they want it. decision makers. The refreshed brand to be your real partner at work.”
The aromatic creamy ‘swirl’ is released focuses attention on how FLAVIA www.myﬂ avia.co.uk
from its specially designed FLAVIA provides a truly fresh, consistent and
Fresh Pack™ using FLAVIA FRESH great tasting range of hot beverages
RELEASE™ technology in the same that have a positive impact on daily
way as the selected FLAVIA coffee. This working life.
Industry coalition steps
up ﬁ ght against Welsh
Fruit Shoot
scores with
hospital vending ban
The industry coalition to ﬁ ght the restrictions imposed on vending in Welsh
new look and
hospitals further increased its activity during March. The coalition is led by the
Automatic Vending Association, AVA and also includes the British Soft Drinks
new ﬂ avours
Association, British Cheese Board, British Sandwich Association, CBI Wales,
Dairy UK, Food and Drink Federation, National Farmers’ Union Cymru and the
Britvic has announced the redesign Snack, Nut and Crisp Manufacturers Association.
of its top kids brand Fruit Shoot and The new rules, introduced by Health Ministers, are said to be badly drafted
the addition of two new ﬂ avours. The and are so restrictive that cups of hot sweet tea, packs of organic rice cakes,
brand portfolio, which includes Fruit small bags of raisins, cheese and tomato sandwiches and drinking yoghurts
Shoot, Fruit Shoot 100% and Fruit are amongst the products that are banned from vending machines in Welsh
Shoot H2O, was designed for kids, but hospitals.
also appeals to mums with its healthier Part of the problem stems from the fact that Ministers have decided to
credentials. use the Food Standards Agency’s nutrient proﬁ ling model to underpin their
The new design of Fruit Shoot regulations, despite the fact this particular tool was developed originally with
focuses on what appeals to its consumer the sole purpose of supporting Ofcom’s rules on TV advertising to children.
- ie, kids. The packs have been created The Food Standards Agency itself advised Welsh Ministers against the use of
to add interest for children, playing the tool in relation to vending in hospitals - but its advice was rejected.
on their desire for personalisation, The coalition hosted a fringe event at the Welsh Conservative Party
whether it be stickers on their school summer fruits, which will replace the conference to debate whether the regulations reduce choice too far, what they
books or badges on their rucksacks. existing strawberry ﬂ avour. Both new mean for people who work in hospitals or visit relatives and what this policy
There will also be a range of compelling ﬂ avours have been extensively taste approach will achieve for public health.
competitions designed to drive sales. tested and proved to be deﬁ nite Julian Hunt, director of communications at the Food and Drink Federation
The two new ﬂ avours are orange, winners. said, “Our coalition fully supports the Welsh Assembly Government’s objective
which will replace the existing Fruit Shoot will also be renaming its of working to improve hospital food and nutrition, and we appreciate it’s
orange and peach ﬂ avour, and No Added Sugar variant as Low Sugar important to look into hospital catering overall. But these new regulations
to better communicate to mums are so badly drafted that they will not lead to the development of ‘healthy
its position as the lowest calorie vending’ but will effectively mean that vending will no longer be viable in Welsh
juice drink on the market. Fruit hospitals.”
Shoot will still provide mums Janette Gledhill, director of the Automatic Vending Association said,
with choice through Fruit “Arguably, the regulations will have the biggest impact on hospital staff who
Shoot regular, which contains work long hours and often want to buy food and drink products at times when
no artiﬁ cial sweeteners. canteens are shut. It seems daft that someone working a 12-hour shift is not
Britvic will investing £8m now allowed to enjoy their break period by relaxing with a cup of hot, sweet
in new look Fruit Shoot tea and a Fairtrade fruity cereal bar bought from a vending machine.”
throughout 2009, including Dai Davies, President of NFU Cymru said,“We have joined this pan-industry
an innovative experiential vending coalition because this is an issue that concerns everybody in the food
platform for summer chain - from farmers to manufacturers to hospital catering providers. We urge
2009 just for kids and a the Welsh Assembly Government to listen to the coalition’s concerns and
new website designed to review the regulations in close consultation with all stakeholders.”
stimulate and entertain kids. 020 8661 1112
0845 758 1781 www.ava-vending.co.uk
www.fruitshoot.com
6 April 2009
www.auto-vending.co.uk
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