Autovending April09

Feature: Healthy vending
Health and wealth
Healthy lifestyle products are a testament of the changing dietary awareness of
consumers. Craig Evans explores the ever-changing healthy vending market place.
Bringing alternative ideas to snacking
The changing preferences of consumers in the “However, health conscious consumers fruit snacks in fun packs including products
snack market make this an ideal time to offer are not the only ones who are searching out such as Yogurt Raisins, Cashews and Mixed
new and exciting alternatives, says Kate Evans, alternative snacks. With health and nutrition Nuts and Raisins. This range is now available
marketing manager at Percy Dalton’s, with high on the agenda, schools offer plenty of to the vending market through wholesalers
nuts and dried fruits becoming a particular opportunities for nuts and dried fruit based Automatic Retailing and Blakemore. These
favourite. snack offerings, especially with the recent handy 50g single serve packs are ideal as an
“Sales of nuts, dried fruit and seeds have focus on nutrient standards which outline that on-the-go nutritious snack. Furthermore, any
risen nearly 40 per cent over the last ﬁ ve products must contribute positively to a child’s health beneﬁ ts are stated on each pack.
years as the nation turns towards healthier and diet. “The nuts and dried fruits sector is a
more nutritious snacks,” she said. “The market “On the other hand, more premium and growing market and has broad appeal,
is currently worth around £538 million per chocolate or yogurt coated varieties of nuts especially with a growing range of products
year and should continue to see strong growth and dried fruit can tempt a different consumer becoming available. It has the potential to
over the next few years with additional focus altogether by offering something a little take the snacking sector by storm. Expanding
on healthier and premium options. Now is the bit more indulgent. Old favourites such as the vending offer to include more of these
time for the vending sector to build on this Chocolate Peanuts and Chocolate Raisins are types of snack helps reduce menu fatigue,
trend. still very popular snacks. offers operators 35/40 per cent margin (after
“As consumers are becoming more health “All of this leads me to say that there is VAT) and is, in my opinion, a step in the right
conscious there is an increased demand for certainly a signiﬁ cant sales opportunity for direction.”
snacks with health beneﬁ ts. Nuts and dried vending operators to tap into the increased Choices in favour of the environment
fruit ﬁ t the bill as they tend to be nutrient rich demand for nuts and dried fruit and continue to be pursued with organic and
compared to a lot of other snacks on offer. Nuts, companies such as Percy Dalton’s are already health conscious products being strongly
for example, are full of natural goodness, essential leading the way. Sensing the opportunity to marketed now in Europe.
vitamins and amino acids and are a great on-the- do something different they have developed a 01440 764500
go snack for adults and children alike. range of single serve packs of nuts and dried www.percydaltons.com
Oloves olives proving critics
wrong
fantastic because it means that Oloves are the recognised as exceptional by those who work in
Oloves
most inspiring and innovative product in travel catering on airlines, on the rail and at sea.”
olives
catering,” said Hayley It’s the fourth prestigious award that’s
Whitham, director of Brand been presented to Oloves, which contain
Stand, the company behind naturally tasty pitted green olives available in
Oloves. three different ﬂ avours. The products come in
“Everyone involved in liquid-free, no spill foil-fresh sachets and have a
An Oloves is delighted and proud two-year shelf-life so can be displayed in non-
unlikely vending that the product has been refrigerated vending machines.
success at this year’s Oloves bagged their ﬁ rst award at the
Mercury Awards from 2007 International Food Exhibition (IFE) for
the International Travel outstanding taste and innovative packaging
Catering Association and were also recognised at the Anuga food
(ITCA) was packed exhibition in Cologne, Germany, in 2007.
olives ﬁ t for vending 2008 brought another honour for this strange
machines. snack - an award for innovation presented at the
It may sound like a bizarre concept to more world’s leading food and drink show, SIAL in Paris.
traditional vending operators, but Oloves small Oloves are available in boxes of 12 directly
packets of olives are becoming a popular healthy from Brand Stand and are ambient.
snacking choice. 0870 1644 221
“Winning a Mercury Award is absolutely www.olovelife.com
24 April 2009 www.auto-vending.co.uk
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