Autovending April09

Cover Story: AG Barr
AG Barr ‘ups
the ante’ in 2009
AG Barr is the UK’s leading independent manufacturer of soft drinks. The company
possesses a wide portfolio of drinks, achieving a branded presence in nearly
all soft drink categories. The key to Barr’s success is its ability to deliver a
wide variety of choice coupled with great customer service, as well as great
tasting products that represent excellent value for money. AV reports.
One of Barr’s most successful brands is further £2 million advertising and in-store provide practical and
IRN-BRU, which was developed in 1901 and visibility campaign unveiled with demand ﬁ nancial assistance to
continues to grow in strength. Made to an expected to be strong. 40,000 young people
original secret recipe and based on 32 ﬂ avours, IRN-BRU is not the only successful brand each year. Each year,
IRN-BRU is a great tasting carbonated soft in the AG Barr portfolio. Another highly over 50 million bottles
drink that makes consumers feel phenomenal proﬁ table brand is Strathmore - a pure and of Strathmore Spring
and sales ﬁ gures look phenomenal. Available invigorating Scottish Spring water originating Water will carry an
in both regular and diet variants and different from the Vale of Strathmore in Scotland. on-pack message for the
packaging formats, IRN-BRU is a refreshing soft Strathmore is available in both still and Trust. The brand will
drink that can be enjoyed by everyone, both sparkling variants and is produced in a range also provide the Trust’s
young and old. of different packaging formats including sports water requirements
Despite the recession, the UK soft drinks cap and screw cap plastic bottles or glass for all of its various
market continues to remain strong. The total bottles speciﬁ cally designed for the on-trade fundraising and
carbonated drinks market in the UK is worth customer. recognition activities
£2.5bn, growing at four per cent with ﬂ avoured Strathmore is a brand with proven growth. throughout the year.
carbonates accounting for almost a quarter In 2008 it grew by 47 per cent across AG Barr continues to
of total carbonate sales*. IRN-BRU has been all sales channels*** with a particularly deliver development to
a key brand in driving sales in the ﬂ avoured strong performance in the on-trade, where the soft drinks market,
carbonates market, recently becoming the Strathmore continues to retain its number one with the introduction
number one ﬂ avoured carbonate in Great status^ selling over 30 million glass bottles in of Strathmore Twist in
Britain overtaking competitors Fanta, 7-Up, restaurants, clubs, pubs and foodservice outlets 2009 - a Scottish Spring water with a hint of
Tango and Lilt**. A hugely successful 2008
Strath_Twist ad.ai 6/4/09 10:40:06
each year. natural fruit ﬂ avour containing no artiﬁ cial
saw retail sales of IRN-BRU In 2009, a massive £3 colours, ﬂ avours or sweeteners. Strathmore
reaching £250m, with the million will be invested in Twist is available in three great tasting ﬂ avours
brand growing faster than the brand - that is more - Lemon & Lime, Blackberry & Strawberry
the total soft drinks market. than double the level of and Cranberry & Raspberry and provides a
To ensure that sales investment of any other great tasting alternative to plain water. To help
remain strong, AG Barr Scottish Water brand^^. boost sales, Strathmore Twist will be backed by
continues to invest heavily This in• Strathmore delivervestment includes s growth, a £1.5 million investment, including a new TV
in its ‘gem’, which recently a great new look with a
up 47% in 2008*
advert for summer 2009.
• Great new look for 2009
saw the brand being voted fantastic and distinctiv
• £3m investment to drive
e Both IRN-BRU and Strathmore can provide
number one advertiser bottle design to enhance
sales including
- Back on TV in 2009
you with a proﬁ table vending solution. To
of the past 50 years by product clar
- High profile PR
ity and increase deliver a proﬁ table package that can be
- Supporter of the Prince’s Trust
Scottish TV viewers. In on-shelf presence. In tailored to meet your vending needs, Barr’s
* Source - Nielsen Total Water, Total coverage VAL/VOL 52 we 27.12.08
2009 the company is set to addition a heavyweight experienced vending manager, Matt Yates is on
C
spend a massive £12 million M media campaign will be hand to help.
to market IRN-BRU across
Y
undertaken with the 07501 682586 (Matt Yates)
CM
England and Scotland. This
MY
production of award winning www.agbarr.co.uk
CY
high proﬁ le activity includes
CMY
TV adverts, sponsorship
K
the brand becoming the of high proﬁ le events and * Nielsen MAT TO WE 24.01.09
ofﬁ cial soft drink of both sampling throughout the UK. ** Nielsen 4we 27.12.08 and 4we 24.01.09
the Rugby Super League in Strathmore is also proud *** Nielsen Total water, total coverage, val/vol 52
England and the Scottish to sponsor the Pr• The flavoured water marince’s ket is we 27.12.08
worth £140m*
Football League in Scotland. Trust. This support helps ^ Nielsen GB On-Premise, MAT Nov 08
• The only clear, pure Scottish water
Summer 2009 will see a enab
with a hint of natural fr
le the Prince’s trust to
uit flavour
^^ Nielsen Media Research Aug 08
• £1.5 million investment to drive
sales, including a new TV advert
22 April 2009
* Source: Nielsen Scantrack 52 we 27.12.08
www.auto-vending.co.uk
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