Feature: Water
Marco offers The BRITA solution for
a choice varying water hardness levels
Best known as a manufacturer of water boilers In the UK we have some of the best drinking BRITA monitors water hardness across the
and bulk-brew coffee systems, Marco Beverage water in the world, however it still contains UK by measuring and recording levels every
Systems also markets a range of water taste taints and hardness that can affect time an engineer visits a site. This monitoring
treatment systems under its own brand. beverage quality and machine reliability. Backed ensures the correct filter setup for the local
As a manufacturer of beverage making by 40 years of experience, BRITA is working to conditions and allows for periodical variances
equipment, Marco understands only too well reduce chlorine levels in water and eliminate in water hardness.
the importance of fitting a good water filter limescale and other impurities. The ideal water for coffee and tea should
to its machines, as sales director, Chris York Even water of the highest quality can have a balanced concentration of minerals,
explained, “As a manufacturer of water boilers contain a high level of carbonate hardness, sufficient overall hardness and a certain level
and bulk coffee machines, we have seen the and this level can vary depending on local of carbonate hardness which ensures that the
dramatic effects hard water can have on our conditions. A high level of carbonate hardness coffee can fully develop its aroma and taste.
equipment. Fitting a quality water filter will can have a number of consequences, not only On top of this, there needs to be the lowest
result in a more consistent beverage taste, adversely affecting the aroma and flavour of level of fine particles possible.
improved machine efficiency and less chance beverages but also shortening BRITA filters come equipped with
of machine failure.” the life of important machine IntelliBypass, an innovative system to ensure
Marco offers three different types of filter. components – both of which that water quality is optimal.
The Inline Filter is a compact unit to treat can lead to down time and falling The system is set to allow just the
4,000 litres of water for taste/odour and offer sales. right amount of carbonate hardness
some scale inhibition. It is an entry level system, Water hardness in to remain in the water to allow coffee
suitable for smaller units or low use systems, the UK runs from to fully develop its flavour, whilst
available at an attractive price. 4˚eH to upwards protecting the boiler and associated
The Carbon X 7000 includes of 24˚eH causing systems from limescale and related
filter head with automatic shut- variations in drink breakdowns.
off valve, cartridge and piping. quality regardless of the Limescale and water
It is a carbon/polyphosphate care taken to select hardness is only half of the
system with a capacity of 7,000 other ingredients issue faced, there are other
litres which treats taste/odour such as tea and impurities affecting the
and inhibits scale. coffee or the taste, result and experience
The Dekal 30 is suitable for machinery in use. of the hot and cold
high volume usage and bulk Examples of this beverages served. BRITA
coffee dispense. It is a floor variance in water filters also reduce chlorine
standing unit that features a hardness in UK can and other taste impairing
combination carbon block filter be seen very easily: impurities, enabling a
with ion exchange to deal with Edinburgh (EH1) has a consistent result and drink
water quality and scale build-up. level of 8˚eH compared experience every time.
01933 666488 to Oxford, that has a 0870 487 0990
www.marco-bev.co.uk reading of 15˚eH. www.brita.co.uk
New kids’ water launched by Brecon Carreg
Vending to the education sector has become big
of our positioning to launch a product for great water should all be part of that tapestry of
business since new laws were introduced ensuring
children aged five to 11. The vibrant and eye- life lived to the full. We are aiming at families who
that operators were only stocking healthy option
catching label design will speak to this age-group love their children enough to give them the best
snacks into machines.
and the active, outdoors activities pictured - and to enjoy the best with them. As a parent
A new range of bottled water for children
on-pack will also appeal to parents - especially myself, this is what appeals about giving real Welsh
is being launched this season by Welsh water
those who like spending time with their children natural water to children. And of course, when
company Brecon Carreg.
outdoors.” your children aren’t doing the activities they
The range, dubbed Brecon Carreg for Kids
Eva Toth, marketing manager for Brecon Carreg, like most, they can take a little of that feel-good
was piloted for the first time in autumn 2008,
said, “We are appealing to traditional values with factor with them - in the lunch-box or into the
proving popular enough with parents in the Welsh
this product. Whilst the ‘fear factor’ issues are classroom for instance.”
heartlands that it is to be rolled out nationwide.
important, Brecon Carreg for Kids will major not Brecon Carreg for Kids will be supported by
Brecon Carreg general manager, Liz Sherry,
on fear but on positives: childhood is a time for national and regional marketing activity that will
explained the rationale for the launch. “Brecon
activity, fresh-air, feeling good and experiencing remind parents that offering their children water
Carreg is a trusted, wholesome brand for active
some of the natural, simple pleasures. Cycling, helps create healthy habits for life.
families,” she said. “So it was a logical extension
running, exploring the countryside, great food and www.breconwater.co.uk
20 April 2009 www.auto-vending.co.uk
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