Feature: Water
Liquid assets
In general, the water market is one that is going through a massive transition period in
which certain areas are growing whereas other, usually environmentally problematic,
sectors are faltering. AV reports on the big movements in the water market.
UK has almost 700,000 water coolers
Zenith International reports that there are Zenith forecasts a return to gradual growth, use than bottled coolers.
now 412 water coolers for every 1000 VAT taking the total number of coolers to 750,000 01225 327900
registered businesses in Britain in a new study by 2015 when there could be more point of www.zenithinternational.com
on UK Water Coolers from
the food and drink research
consultancy.
At the end of 2008, there
were a total of 694,000
coolers installed, which is
12 per cent more than fi ve
years ago, but three per cent
less than in 2007.
“The UK market
experienced very rapid
growth through the 1990s
and it has certainly slowed
since then, commented
Zenith director Mark Groves.
“Most employers now recognise the value of
healthy hydration at work, but the economic
Aqua Cure spends a day with
downturn has led to a recent reduction in the
overall number of locations. Brontë Water
The biggest change in the market is To better understand the world of water Water Coolers’ HQ in Yorkshire.
reportedly the move from bottled water treatment from the front line, Aqua Cure sent The aim of the day was to help the
coolers to plumbed-in mains water coolers, business development manager Steve Watson company to better understand the relationship
known as ‘point of use’ coolers. In 2003, point to spend a day with Matt Lawton at Brontë it must have with engineers, saying that
of use accounted for 14 per cent of the total.
By December 2008, its share had risen to 38
per cent.
“Most coolers are located in offi ces or
other places of work,” continued Mark. “Point
of use has proved particularly popular in
hospitals and schools. The average cost of a
cooler is around £250 a year including cups
and sanitisation, so it’s a relatively modest
expense for a material employees and
consumers benefi t from.
The report indicates that Eden Springs and
PHS Waterlogic are leading the market, each
with around 100,000 units placed. Third-placed
Powwow Water Company was bought by
Lomond Hills from Nestle Waters Powwow
in December 2008. Angel Springs and
Culligan International are the only two other
companies with more than 20,000 units.
16 April 2009 www.auto-vending.co.uk
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