Autovending April09

Comment
Serve
café-style
Encore
drinks Good news and more good
24/7
news
There are plenty of positive, good news snippets around for the UK
vending industry this month. Firstly, the really good news is that the last
few remaining stands at AVEX are being snapped up rapidly. In the last
couple of weeks several new exhibitors have conﬁ rmed they will be
there - many of them for the ﬁ rst time - including California Raisins,
Kettle Chips, Caffè Society, Qualitasse, Cover, Trafﬁ cmaster and Aquatik
Distribution. Looking at the business proﬁ les of some of the exhibitors
and the information which is now starting to come through for our
editorial previews, I think we are in for a different kind of AVEX, reﬂ ecting
‘‘
This should be music
to the ears of the
average company
whilst also
the direction in which the industry is moving - or being pushed - towards
a more high street style of vended beverage and presentation.
representing a great
Staying with the AVA, more good news is that the association has
opportunity for the
Thanks to the rise of coffee received an apology from the Inland Revenue for attacking vending in
shop culture, people want its CD Rom called ‘Something’s Coming’, which has been produced to
vending industry ...
better quality coffee.
highlight to businesses the beneﬁ ts of PAYE ﬁ ling online. Apparently, one
NESCAFÉ
®
ACCOLADE
®
to hear that
scene on the CD Rom features the presenter extolling the virtues of
delivers just that: high
modern technology and then stating that, “some of it is easier to use than
there are simple
quality, delicious café
style drinks every time.
others,” whilst banging on a vending machine to get her drink.
steps that can be
Janette Gledhill, director of the AVA, has told me that an apology has
now been received from the Revenue, plus conﬁ rmation that the scene
taken to both reduce
�
��
��
will be removed from future issues of the CD Rom.
energy consumption
Janette has also forwarded to me a cutting from another magazine,
�
��
��
which talks about how wasteful the average person is when making
and water usage
�� a cup of tea. The article states, “The average tea-drinker in the United
whilst saving money
�
��
Kingdom boils twice the volume of water needed for every one of the
165 million cups of tea consumed daily.” It recommends that making
has to be a ‘win win’
�
��
��
small changes to the tea-making ritual in the workplace could make
situatio
a signiﬁ cant contribution to the environmental performance of a
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��
business as well as cutting costs.
��
This should be music to the ears of the average company whilst
also representing a great opportunity for the vending industry. Firstly,
’
n.
’
a report from Siemens Financial Services published during March
has highlighted that for many businesses, continuing to invest in
energy-saving technology/equipment is a lower priority than cost.
So to hear that there are simple steps that can be taken to both
reduce energy consumption and water usage whilst saving money
has to be a ‘win win’ situation.
The article goes on to list some steps to a more energy-efﬁ cient
tea break recommended by sustainable business expert, Envirowise,
which include appointing a tea monitor to oversee the efﬁ ciency
of the tea making process. Surely there is a much simpler solution
- ie, install a machine that will brew and dispense drinks on demand
- yes, a vending machine!
Finally, last month I mentioned the KitKat® ‘human vending
machine’ as seen on Victoria Rail Station. This month vending again
features in an unusual application with another big brand as Coca-
Cola launches its new Happiness Factory ad, which features the
now well-known Happiness Factory characters in the fantastical
�� world inside a Coca-Cola vending machine. Coca-Cola’s PR on
��
the release of the advert stated, “The narrative centres around the
��
��
premise that inside the unassuming exterior of every ‘Coke’ vending
�� machine is a gateway to the Happiness Factory - a mystical land
where deliciously imaginative creatures work to ensure the magic
of ‘Coca-Cola’ is in every bottle.”
When’s my next holiday? I want to go there, it looks like great fun!
® Reg. Trademark of Société des Produits Nestlé S.A.
Amanda Roberts, Editor
amanda-roberts@btconnect.com
12 April 2009
www.auto-vending.co.uk
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