n NEWS
Coca-Cola’s carbon footprints revealed
Coca-Cola has released details of the packaging accounts for the largest international insights was critical.” Sanjay Guha, President of Coca-
carbon footprint of some of its most portion of the drink’s carbon footprint, Coca-Cola Enterprises has also Cola, Great Britain and Ireland said,
popular drinks: Coca-Cola, diet Coke between 30 - 70 per cent, depending made progress in maximising the “We are absolutely committed as a
and Coke Zero. It is the fi rst time that on the type of container used. recycled content in its packaging. In business, to reducing the environmental
the carbon footprint of any brand of However, the research Great Britain, the Coca-Cola impact of our products. This is what our
sparkling drinks has been certifi ed by went on to highlight the System’s* aluminium cans consumers expect and we believe is
the Carbon Trust. importance of both contain around 50 per our responsibility as market leaders.
The project saw Coca-Cola Great using recycled content cent recycled content “Over the last few years, we have
Britain (CCGB) and Coca-Cola and of encouraging and its glass bottles signifi cantly cut our water and energy
Enterprises (CCE) working together recycling post use. contain an average of use in the UK. But we are determined
with the Carbon Trust to measure A combination of 40 per cent recycled to do more. A clear measurement of
greenhouse gas emissions (CO e) these two factors can glass. CCE has also the carbon emissions of individual
2
across the full lifecycle of the selected decrease the overall set a target for all its products is a vital step on our journey
drinks in a variety of packaging formats. carbon footprint of a plastic (PET) bottles to reduce them and to achieve our
This included looking at the ingredients product by up to 60 across Great Britain goal of operating in a responsible and
used to make the drink, the manufacture per cent. and Europe to contain sustainable way. As we move forward,
of the drink and its packaging, the Tom Delay, chief an average of 25 per we will look to integrate the carbon
impact of distribution and retailing, use executive of the Carbon cent recycled PET by footprint information with other key
of the product by individual consumers Trust commented, the end of 2010. environmental impacts, for example
and subsequent disposal of the empty “Coca-Cola was one In partnership with water, and explore how best to share
bottle or can. of the fi rst companies WRAP, the Coca-Cola the total environmental impact of our
The results revealed that a 330ml to sign up for carbon System is also rolling out a products with consumers.”
can of Coca-Cola sold in Great Britain footprinting with the Carbon Trust as nationwide series of branded Recycle * The Coca-Cola System in GB consists
has a carbon footprint of 170 grams part of its ongoing commitment to Zones to encourage consumers to of Coca-Cola Great Britain (CCGB)
and the same sized can of diet Coke reducing its carbon impact and it has recycle when out and about. Six Recycle and its bottling partner, Coca-Cola
or Coke Zero has a footprint of 150 made an important contribution to Zones have already been successfully Enterprises (CCE)
grams. A 330ml glass bottle of Coca- our work to create the product carbon launched including at Thorpe Park, www.cokecorporateresponsibility.co.uk
Cola has a footprint of 360 grams. footprinting standard. Coca-Cola’s help Festival Place in Basingstoke and the www.thecoca-colacompany.com
The research also revealed how in streamlining the process and sharing University of Warwick. www.carbontrust.co.uk
Coffee Nation gears
New GALAXY
®

up to target new
fl avour now for
markets with senior
appointment
vending
recent growth and lead the company’s
Coffee Nation has announced the efforts to increase its offering in its target
appointment of a new commercial leisure sectors.
director. Ken Piercy joins the gourmet “Coffee Nation has seen
coffee vending operation following substantial growth in the last year,
an intense period of growth for the especially in the forecourt and retail benefi t from a
company, which saw the launch of over industries, and we are ready to launch wider £2m GALAXY
250 new sites in the last 11 months. our products into new sectors,” Scott marketing campaign, including
Ken has more than 25 years Martin, CEO of Coffee Nation said. “We TV, press and PR activity, and an on
experience in the service, retail and believe Ken’s expertise and management Following the pack promotion will engage consumers
leisure industries, including directing the of our brand development division will success of the 120g with the brand.
brand development divisions of global help successfully lead our entry into new bar when it was launched in Bep Sandhu, trade relations manager
companies, including Compass and leisure markets and continue to drive this 2007, GALAXY COOKIE CRUMBLE® at Mars said, “The GALAXY COOKIE
Sodexo. In his new role at Coffee Nation expansion in the future.” is now available in a 45g singles bar CRUMBLE has already been a great
he will be required to capitalise on its www.coffeenation.com for vending. GALAXY COOKIE success in the large format and is sure
CRUMBLE has not only gained an to be the perfect impulse offering. We
unprecedented 100 per cent score are anticipating high demand.”
in an independent consumer taste * Scored 50/50 in Independent
test*, it has also been the best selling consumer taste test carried out by
fl avour** after the nation’s favourite Cambridge FastFood Facts 2008
classic GALAXY. ** IRI Tesco value sales 52 w/e
GALAXY COOKIE CRUMBLE is 09/08/08
made with real Italian cookie pieces, *** 3.1 per cent rise in GALAXY®
which melt in harmony with the sales in 2008 versus an industry
smooth creamy GALAXY chocolate. average of 1.7 per cent, IRI Info
GALAXY sales have risen by nearly scan all outlets data to w/e 29
double the industry average*** and Nov 08
this variant is expected to generate ©Mars 2009. GALAXY® and GALAXY
new interest in the brand. COOKIE CRUMBLE® are registered
GALAXY COOKIE CRUMBLE will trademarks of Mars 2009
8 April 2009
www.auto-vending.co.uk
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