business
“It hasbeen said that any technology which is
sufficiently advanced has the appearance of magic.
Whether in hiswork with Olympic Athletes, elite
footballer’sor CEO’S Donald MacNaughton makes
use of cutting-edge mind technology with a simplicity
that ismagical.”
Michael Neill, best selling author of “Supercoach”
with them a particularly powerful influence. businesses are recognising this and are
This, combined with Donald’s own seriously investing in developing those who
personal energy, humour and skilful ability are new to leadership, bring a fresh
to motivate both individuals and teams, perspective, innovation and energy.
gives a breadth, scope and depth to his “This creates a culture of leadership
coaching. which combines grounded wisdom with
He ensures his own performance and youthful enthusiasm that really gets into the
development as a coach remains fresh, DNA of an organisation. Businesses which
A
t a time when more is being asked of creative and relevant. In this time of do this are the ones the really stand out in
leaders than ever before, Donald’s economic uncertainty it is more important terms of adaptability, performance and
distinctive approach combines a rigorous than ever to be resilient. Donald's great people. These organisations will not
educational background in business and experience and skills give him the tools to just weather the economic storm but grow
sports psychology with an up-to-date enable clients to face their challenges with and prosper.”
knowledge of organisations and current confidence and make the changes Donald’s client base reflects his ability to
leadership thinking. necessary to move forward positively. work in sport, business and education with
Sports psychology, with its insights and “More demands are being placed on confidence and success. An increasing
tools for the mental preparation and leaders now than ever before,” says demand for his performance coaching
cognitive processes that lie behind Donald. “The higher you get in an programme’s in Europe and the United
successful performance, is proving a organisation the easier it can be to lose that States allows Donald to exhibit his rare
powerful aid in the boardroom. sense of who you are under the unrelenting talent for forging lasting connections.
“Those in sport who consistently do well pressure of results. Good coaching helps When he’s not working in Europe and the
need more than physical fitness and skill. leaders re-discover themselves and the United States Donald remains passionate
The keys to success are total preparation commitments behind what keeps them in about Scotland, the base for both his home
supported by performance focus, their organisations.” and his coaching business, Zoned in
commitment and the ability to overcome As well as working at senior executive Performance. a73
obstacles,” says Donald. level, Donald is one of the first business
Many business leaders are discovering coaches to be actively involved in To find out more about Donald’s coaching
there is much to be gleaned from the developing Scotland’s emerging generation
and training programmes, he can be
thinking patterns and thought processes of of new leaders.
contacted on 01463 795888 oremail:
top sportsmen and women.” “First-time leaders need to integrate
donald@zonedinperformance.com
With more than 20 years of studying and quickly into organisational life without
working with elite sportsmen across many losing in any way a clear sense of who they
disciplines, Donald’s coaching skills carry are as people. A growing number of
38 the north magazine
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