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T
imes are tough. Banks aren’t lending and customers aren’t
buying. All of us in business, with a few exceptions, are in
the same boat. Depressing, isn’t it? Well, yes it is but it’s also
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challenging and there are plenty of companies who are taking
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ASLOTEL LTD a positive stance, making changes and doing the things that
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Tara Mastrelli
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they deem necessary to survive the recession. And, interestingly,
Jana Schiowitz
BCFA
Stacy Shoemaker Rauen they seem quite happy to share ideas and initiatives with their
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PHOTOGRAPHY
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competitors so that they too can survive. This is surprising as in better
Debi Fox
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times companies tend to keep their ideas to themselves in the hope
Eric Laignel
COLE & SON WALLPAPERS LTD
Michael LeGrand
of gaining an edge on the competition. Perhaps what we’re seeing is
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the bulldog spirit: companies coming together in a common cause to
Christopher Orsatti
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Amy Price
fight a common foe. The following schemes are either money savers
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FRETTE (TRADELINENS)
or money generators. We recommend that all of them are at least
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their own. Gradually, we hope to create a substantial list of tried and
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tested recession busting ideas. Please send yours in now. It’ll cost you
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nothing and could help to save someone else’s business.
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A growing number of companies have taken to Bartering; ie
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splitting the marketing costs. Shared stands at exhibitions are a
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prime example of this.
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When a project is completed, one photographer could be hired to
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take a variety of images for the operator, the designer and several
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product promotions is essential but can be expensive. With a little co-
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GS supports the aims & objectives of ACID
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in buying anything they admire or have enjoyed using in your venue;
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a sofa, a wallpaper print, a bathroom product or a comfortable bed,
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Please send contributions to
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Nathan Allan
French jewellery house Mauboussin’s new feature wall, designed by Rockwell Group, New York,
using 1” thick Crackle cast glass. Crackle glass is produced by Nathan Allan Glass Studios Inc. of
Glass Studios Inc. Vancouver, Canada. To view global projects, please visit our website at
www.nathanallan.com.
GSMAGAZINE 3
Photo: Bärbel Miebach
2009_Crackle_FULL.indd 1 3/19/09 1:39:22 PM
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