This page contains a Flash digital edition of a book.
where ever possible, use the customers queuing up (virtually in whatever forum or group you
same colours. A good tip is to surf speaking) at your door. A month join. Open a Twitter account, and
the web and look at as many art & down the line, you wonder why post updates to your Blog about
craft shops and sites as possible. they aren’t and why no one has your shop (avoid always linking
Observe the lay-out, colour and bought a thing. This is the most directly to your shop, some
design; eventually you will start common mistake that new sellers people get tired of it). If you are
to appreciate what is appealing make and why at this point many on Facebook, create a Business.
about a site and what is less so. give up. It’s great having a nice Reciprocal linking: Google
This also applies to business cards shiny online shop but if no one rankings work on a ‘linking’
and stationery. There are many knows you exists, how will they algorithm. The more links to your
sites on the web that provide find you? It’s not like opening a site/shop, and the more important
cheap printing services (MOO, shop on the High Street where those links are (in Google terms
Bonus Print and Vistaprint). passing trade see your wares. there is a hierarchy), the higher
Business cards or small mini cards Selling online means you have your ranking. I ran a fan forum
(like the ones MOO produce) are to actively drive custom to your years ago and got everybody I
very useful and a good way to shop which involves marketing knew to link to the forum. I added
increase your promotional net. and promotion. This is the part a link to every site directory,
I always include a small mini that puts most people off and why forum, group I visited and asked
business card that shows my web many give up early on. Unless you friends to add a link to their
site address, shop address and are incredibly talented and lucky blogs, websites, forums, groups.
email with every item I sell. to the extent that your product I promoted the group relentlessly
just ‘clicks’ at the get go, you will and within six months I had a
Marketing and Promotion
have to work at it but it needn’t be first page Google ranking and my
Now you have reached the point
daunting. Start ‘networking’, look forum was at the top of the page.
where you have listed some items
for art & craft forums, groups, and Pretty good considering that at
in your shop and are waiting for
clubs and join them. Add a link to the time there were hundreds of
the orders to come rolling in and
your Blog/Shop to your signature similar sites.
2 ukhandmade Spring 2009
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