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Home Business.
Selling Online – Creating an Identity
So you want to sell online, and
having made that decision, where
do you go from there?
The first thing to ensure before
you start working hard at creating
your shop, website, labels,
business cards, stationery etc, is to
have done some groundwork first.
Is there a market for your work? Is
your product unique enough to
catch the imagination? It can be
tricky to find your ‘market’ and
your ‘niche’. Study the market in
which you want to sell carefully,
examine which products do well
and which are popular. Look at
style, colour, design, price and
who is buying and from where.
Then, work out how to fit your
lovely product within that market
but with a ‘certain something’
that makes it stand out from the
or you can choose a ‘username’ or
rest. Not an easy task and some
Choosing a business name
‘business name’, mine is Illusio or
spend months on researching
Having done your market research,
Illusio Creative. My name evolved
their market before releasing a
the next step is to brainstorm
new line or product.
your ‘brand identity’ and ‘name’.
from years on the Internet and its
When considering names, you
origins are too esoteric to go into
can either choose your own name
here, but suffice to say, it suits me,
 ukhandmade Spring 2009
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