AN ADVERTISING SUPPLEMENT TO THEINDIANAPOLISSTAR 1ST WEDNESDAY,APRIL 1, 2009 K3
WTHR works f or the cure
●By Nancee Reeves For Custom P ublications
or the eighth On its Noon News that says alot about the to provide h ealth-related
year in a row, Focus, the s tation runs compassion o fHoosiers,” services to race participants,“I think the Race for theOn the air
Cureisone of the mostthe Komen aseries of interviews Cain said. “ More than and the s tation will enter aWatch WTHR’s
significant communityIndianapolis featuring breast cancer 40,000 people will walk or team in t he race.
campaigns we sponsor“Race for the Cure:Race for the survivors and other race run in this event. It’sasea “Weare c ommitted to
at Channel 1 3.”Bringing Hope toF Cure will benefit participants. For the second of humanity that will touch the race because b reast
—Angela Cain (left)Millions,”Saturday,
WTHRfrom Channel 13 WTHR’s year in a row,WTHR will anyone who t akes part in cancer is adisease thatApril 11, at 7:30 p .m.
enthusiastic and whole- produce “ Race for the Cure: this race.” affects s omany central
hearted s ponsorship. Bringing Hope to M illions,” According to Cain, Indiana f amilies, and our
“I think the Race for to highlight breast cancer the whole WTHR family station c ares about s ervingwho has suffered from this throughout March and
the Cure is one of the most treatments a nd promote is eager to support t he the needs and coveringoften-devastating disease.” April. The P SAs feature
significant community awareness of the disease. race. In addition to the issues t hat impactWTHR promotes WTHR news anchors J ohn
campaigns we sponsor It will air Saturday,April 11, behind-the-scenes work, Hoosiers,” Cain said.the race by including Stehr and Andrea Morehead
at Channel 1 3,” said at 7:30 p .m. Stehr and Morehead will “WTHR wants to supportdetails o nits on-air and honorary race chairs,
Angela Cain, the station’s “The Indianapolis race is emcee opening-ceremony the race until the day wecommunity calendar and Indianapolis Colts center
community affairs director. among the biggest Komen festivities. Channel 13 find acure.”●by producing public service Jeff Saturday and his
“Most of us know s omeone races in the country,and will host an on-site t entannouncements that run wife, Karen.
The Komen experience Exams the key to early detection
Continued from Page 1
●By Ashley Petry For Custom PublicationsStill breaking the records
These projections are the r eason rain d idn’tstop a Alittle detective work can protect your health. changes in breast tissue. Another important step is a
record-breaking 44,050 participants from taking part in the While breast cancer research i sonthe fast track, one monthly s elf-exam to look a nd feel f or any changes in
Komen Indianapolis Race for the Cure last year.Curish thing hasn’tchanged: the importance of early detection. your breasts.
anticipates at least that many at this year’srace Saturday, The five-year survival rate for women diagnosed with “I can’ttell you how many women find their own
April 18. breast cancer is 89 percent. B ut, when the cancer is found breast cancer [during amonthly self-exam],” said Linda
“Last year, despite atough economy,webroke all early and confined to the breast, the survival rate jumps Malkas, t he Vera B radley chair of oncology at the IU
records o fparticipation and raised $2.5 million,” she said. to 98 percent. Simon Cancer Center.
“This year,our goal is $2.6 million. If each participant So, what’sthe best way to boost your odds? If you’re It’salso important, Malkas said, to know your family
asked 10 friends for $10 each, we would exceed that goal.” 40 or older,have an annual mammogram to check for history of breast cancer and control other risk factors
After the race, participants can visit the health expo or such as obesity.
picnic in Military Park. Kroger will provide refreshments, Of course, every woman’ssituation is unique, so
and other sponsors will distribute yogurt, it’simportant to speak with your health
Coldwater Creek h ats, gift care provider if you have
certificates and other questions or concerns.
goodies. Vendors’ booths Another resource is Susan
will feature the largest G. Komen for the Cure,
collection of pink-ribbon which offers ava riety of
merchandise anywhere. tools to help men and
women affected by breastSchedule amammogramTears, hugs,
cancer.
One of those tools i sacelebrations
national, toll-free breastThis year,the survivors’
cancer helpline, whichtent is expanding to a at ACallToChange.org
fields more than 50,000more spacious survivors’
calls and 3,500 e-mailsvillage for the comfort of
each year.The hotline, alsothe more than 2,500 breast
called 1-800-I’m-Aw are, iscancer survivors expected
available from 9a.m. toto attend. Co-survivors
5p.m., Monday throughwho have supported
Friday,at(800) 462-9273.●friends and family w ith
the disease also will have a “We’re proud of the fact
designated area.
2009 has been declared that we don’t simply Komen bucks stop here
the “Year of the Man.” This dump funds and run.
declaration celebrates The Susan G. Komen for theWe create activists
men’ssupport of their Cure –Indianapolis Affiliate
loved ones through cancer —one person, one coordinates several events to
treatment and raises community,one state, raise funds for the fight against
awareness of male breast breast cancer in central Indiana.one nation at atime
cancer. The Komen Indianapolis Race for—totry to solve the
For most participants, the Cure is the l argest of several
the Race for the Cure is No. 1health concern of “pink” events and online pledge
much more than another programs.women.”
athletic event or charity Seventy-five percent of the—Nancy Brinker,
walk. It’sanopportunity money raised is distributed to localKomen founder
to honor those who have nonprofit agencies. The remaining
Hoskinssurvived cancer and 25 percent goes to anational pool
Ronremember those who that funds peer-reviewed research
haven’t. Photo:grants. Four grants currently
“We’re proud of the fact that we don’tsimply dump fund research projects at Indiana Are you at risk?
funds and run,” Brinker wrote in her message on the University and Purdue University.
organization’sWeb site. “Wecreate activists —one person, The local Komen affiliate performs acommunity assessment every two Most women have more than
one community,one state, one nation at atime —totry years to identify gaps and services in 21 central Indiana counties. An independent one known risk factor for
and solve the No. 1health concern of women.” developing breast cancer,yetgroup of medical professionals and social workers uses this assessment to ensure
“You have to be there to feel the energy,” Curish said. will never get the disease. Somethat grant money is applied where it is most needed without duplicating services.
factors are things you don’t haveThe 21 local agencies that received Komen grants last year provided 30,000
control over,while others can beEveryone loves aparade women with breast health awareness a nd education and mammograms to more than
changed by making changes inThe annual Pink Parade opens the Komen Indianapolis 4,000 low-income women who could not otherwise afford screening services.●
your lifestyle.Whatisthe mostRace for the Cure on an inspiring and emotional note. —Vasanthi Vasudevan
important risk factor? SimplyBreast cancer survivors dressed i npink shirts, hats
being awoman. But remember,and boas march through pink balloon arches, grouped
there is no one cause of breastaccording to their years since diagnosis.
cancer.Ifyou’re concerned aboutAs the audience
your breast cancer risk, discusscheers those who have Susan G. Komen
your options with your doctor.survived five years, 10
years, 15 years and 25 for the CureCredits Risk factors
years, the survivors Nancy G. Brinker founded
●This advertising section Being awomancreate ahuge pink
Susan G. Komen for the Cure inis produced by Custom ● Getting olderribbon formation. A
1982 to fulfill apromise to herPublications, adivision of photographer perched in ● Having amutation in the
sister,Susan, who died fromThe Indianapolis Star’s acherry picker takes an BRCA1 or BRCA2 breast
breast cancer.The organizationMarket Development. aerial photograph of this cancer genes
has become the world’slargestliving symbol of hope.
● Having apersonal historyofContent grassroots network of breastThis year,the Pink
breast or ovarian cancercancer survivors and activists andContent manager: Parade begins at 7:30
●has contributed more than $1.2 Having afamily historyofLeigh Hedger a.m. on the IUPUI
breast cancer or ovarianbillion to breast cancer researchLibrary lawn next to theEditor: Angela Parker
cancerand education.Survivors’ Village.
Contributing editors: ● Having high breast density onAll breast cancer
Manda Newlin, Holly Wheeler Susan G. Komen (left) with her sister amammogramsurvivors who have
NancyG.Brinker.Brinker foundedContributing writers: Jen
● Having aprevious biopsyregistered for the race are Susan G. Komen for the Cureafter herBingham, Ingrid Cummings,
sister died from breast cancer. showing hyperplasia orinvited to take part in theShari Held,Ashley Petry,
carcinoma in situparade.●Nancee Reeves,Vasanthi
● Never having childrenVasudevan, Holly Wheeler
● Having your first child afterGraphics supervisor:
age35Beth Winchell
● Radiation exposure, frequentGraphic designer: History of the race
X-rays in youthPhil Miller
● High bone densityThe first race took The Junior League of The BreastCover photos: Ron Hoskins
● Gaining weight afterplace in Dallas with Indianapolis brought Health
menopauseAdvertising 1983800 participants. 1992the Race for the Cure 2001Alliance
Monica Theriac ●Manywore pink, beginning atradition that to Indianapolis. Indy’sfirst race drew 2,400 became aSusan G. Komen for Currently or recently
444-7085 has come to symbolize the fight against participants and raised $35,000. JLI oversaw the Cure affiliate. using combined estrogen
monica.theriac@indystar.com breast cancer. the race for three years then transferred and progestin hormone
oversight to the Breast Health Alliance. replacement therapy
Source: Susan G. Komen for the Cure
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