Page
Alex McCuaig
amccuaig@medicinehatnews.com
Alberta's
Like the ancient aqueducts built over 2,000 years ago
'Lifestyle'
which can be found throughout the former Roman
Empire, southeastern Alberta has its own monument
to water management, and in turn, the growth of the
monument
region.
At the turn of the century, the region which comprised concept
the southwestern corner of Saskatchewan to Bassano
to water
and south to the American border was known as the
Palliser Triangle. A place of semi-arid scrub brush and
sandy soil – ill-fit, at first look, for much.
But under the guidance of the Canadian Pacific
Safeway caters
management
Railway’s team of engineers who were looking to
improve the land for farmers, an extensive and
groundbreaking irrigation system was developed.
Lake Newell, the Bassano Dam and the Brooks
to people
Aqueduct formed a trivariate which turned a desert
wasteland into lush fields for cattle and conditions
which made farming possible.
A cooperative of farmers took over the CPR
project, renaming it the Eastern Irrigation
'on the go'
District and by the late-70s, the Aqueduct
was replaced by the Bantry Canal.
Ken Gousseau
Medicine Hat News
In an effort to enhance what is now a
provincially recognized historic site,
Canadian Badlands director Cindy Ames
For nearly two years, the new Safeway location in Brooks has been offering
is looking to promote the site as a tourist new products and services that cater to an increasingly busy lifestyle in the
destination. booming city.
e
tiv “It’s a great secondary site to Dinosaur
The new location’s “lifestyle” concept allows Safeway, which has been
Provincial Park,” she said.
serving Brooks since 1977, to offer sandwiches, soups and Starbucks coffee
adlands Initia
Ames was able to get a grant from the to people on the go.
province of $75,000 which could be received
anadian B
Store manager Jack Liebrecht says the new concept meshes well with the
on condition of finding matching funds.
t
esy C
hectic schedules of today’s shoppers.
our
o C
“The County of Newell, the City of Brooks
“Everybody is so busy,” he says. “Who would have ever thought 10 years
Phot and the E.I.D. contributed $25,000 each for
the project.”
ago that you could come into a grocery store and buy a hot bowl of soup
and a sandwich?”
Improved facilities, access and a new
playground have been added to the site with
The 55,000-square-foot store features a wide selection of deli goods and a
the money but Ames said she would like to full-service meat department, complete with a seafood counter.
see more done at the aqueduct.
Despite the current global economic downturn, business was brisk at the
While the aqueduct, like its ancient
store during the winter months, Liebrecht noted.
predecessors, was built to last, Ames said
she is hoping to partner with groups like
“It’s been a great year weather wise,” he says. “The roads have been awful.
Ducks Unlimited to improve areas around
That’s good for us because it keeps people here and keeps money in the
the site in the future.
town.”
Liebrecht adds another key factor in Safeway’s strong sales is the service
provided by the store’s 150 employees.
“Customer service is really big,” Liebrecht says. “The Brooks store was
ranked the highest for customer service out of 82 Safeway stores in
Alberta.”
Arno Doerksen, MLA
The store is heavily involved in the local community, including surrounding
areas such as Tilley and Duchess.
Strathmore - Brooks Constituency Safeway provided a large food donation for the recent fire hall opening
in Brooks, and is a strong supporter of the local Bandits hockey club. The
strathmore.brooks@assembly.ab.ca
www.assembly.ab.ca
store also hosts a breakfast during the Brooks Rodeo during the second
weekend in June.
LEGISLATURE OFFICE CONSTITUENCY OFFICE
630 Legislature Annex P.O. Box 873
The store is continuing to improve its services, with construction scheduled
9718 - 107th Street 403 - 2nd Avenue West to begin this summer on a new six-pump gas station, to be located just
Edmonton. AB T5K 1E4 Brooks, AB. T1R 1B7
outside the building.
TEL: 780-415-6125 Tel: 403-362-6969
FAX: 780-415-0951 Fax: 403-362-5923
40267661•03/24/09
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