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Entertainment in the Hat
Esplanade Summer Series...
Kim Dick "I think it will be artists that will "Even in a recession, people still want
kimd@medicinehatnews.com excite people and make them change to get together, they still want to

their summer plans," said Heywood. celebrate and that's what the arts are
The Esplanade's 2009 lineup has
"There'll be reasons to tip a few beers about, celebration," he said.
included legendary comedians, the
up on the terrace."
And continue to celebrate they will,
illustrious Joni Mitchell-inspired Even with the economic downturn, by hopefully making the right choices
Alberta Ballet, East Village Opera Heywood says the Esplanade is for Hatter audiences.
Company and the Doodlebops, but adapting and keeping ahead of the
"I like where things are going ... but
officials at the Esplanade say they'll be curve.
there are years where just everything
rounding out the season with plenty
"There is a very dynamic situation comes together," said Heywood. "I
of new announcements.
here and we aren't dependent on ticket think all of our hard work is beginning
Paul Heywood, director of theatre sales," he said. "We are generating to pay off, artists are coming to us,
operations for the Esplanade, says more revenues at the bars, through rather than us trying to cultivate and
he hopes to be announcing the 2009 outdoor events at the box office, we solicit them."
summer season by April — but he are generating more revenue through
That being said, Heywood still keeps
can't divulge the information just yet. sponsorships and we aren't budgeting
his finger on the pulse, contacting
Last year Hatters heard the song
for sell-outs.
agents, working on different acts and
stylings of the legendary Peter "The measures are there to protect making trips to New York to check
Frampton, Pat Benatar and Tea Party's ourselves from any sudden downturns out the vibrant arts scene.
frontman Jeff Martin and Heywood or wrong decisions."
"I still go through all the emotional
NEWS FILE PHOTOS
says this year audiences will have a
Bottom line, says Heywood, is Hatters ups and downs," he chuckled.
reason to frequent the hallowed halls
Last summer at the Esplanade, Hatters were
still want to laugh and have fun.
treated to some big name entertainment acts
of the venue again.
including Peter Frampton, Pat Benatar and Tea
Party's frontman Jeff Martin. 2009 will be no
exception with the summer series TBA by April
and big names like Norm MacDonald already
filling the bills.
We are a small school division
doing a lot of BIG things
www.mhcbe.ab.ca
40251470•03/24/09
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