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Accessible Accessories
Ken Gousseau “The dealerships in Canada sell 100 per
Medicine Hat News cent of the vehicles, but they only get 10 per

cent of the accessory sales within the first 30
Accessible Accessories wasn’t built on gimmicks,
days of purchase,” Doonan notes. “Buying
warehouse inventories or rock-bottom prices but an idea
accessories from the dealership makes sense.
thats time had come.
However, they never had a tool to present
them to the customers before.”
After spending more than 30 years working at automobile
NEWS PHOTO IAN SORENSEN
dealerships, Don Doonan, president and chief executive
That is until now. Accessible Accessories’
Don Doonan, CEO of Accessible Accessories, spent over 30 years
of the Medicine Hat-based company, saw an opportunity
computer software allows car buyers to
working at automobile dealerships.
to improve the way dealerships sell auto accessories to
browse thousands of vehicle accessories on
vehicle buyers through the creation of an ingenious
dealership websites and get instant price
computer software program.
quotes.
in the U.S. next year.
In the first 30 days of owning a vehicle, the average
In the past three years, Accessible Accessories sales have
Accessible Accessories has also been in discussions with
automobile customer will spend nearly $2,000 on
increased 700 per cent. The company employs four full-
Honda and are looking to forge business relationships
accessories, according to JD Power and Associates.
time staff in Medicine Hat, with plans to hire more in the
with Toyota, Mazda, Nissan and companies in the
near future.
motorcycle market.
However, Doonan says dealerships were generally ill-
equipped to showcase and sell accessories in a timely
The software is presently used by more than 400 domestic
The company has a vision of creating software that uses
fashion to customers after selling a new vehicle.
automobile dealerships across Canada, and Accessible
3-D models so users can see how accessories would look
Accessories is planning to launch the innovative product
on a specific vehicle before they buy.
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EX model shown
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