message from the editor...
I
t’s offi cial – March is the month of the biscuit I know, we spoil you something rotten, don’t we!
– more specifi cally, the humble bourbon. I We’re going to be reviewing the site frequently, and
don’t know if it’s because I’m still training for if there’s suffi cient demand we’ll look at providing
the London marathon (more on that later!), news content as well. So have a look, and if you
but we’ve been going through them in our offi ce like it, or if there’s anything else you’d like us to
faster than you can say “what do you mean there’s do to make your lives a little easier, please give us
another party show?”. Which is currently a rate your feedback, and we’ll do our damnest to make
of a jumbo-sized packet a day, in case you were it happen.
wondering. Earlier this month I had a phone call from a
On that note, the Incostume show is rising retailer (I’ve actually had a few recently, which is
to the challenge, and is taking over Coventry’s great!) asking me for a contact number for one of
Ricoh Arena just days from now. The show starts our advertisers. I was delighted to be able to help,
on Sunday March 22nd, and is running for three and not just because it means that she thought
days. It will be really interesting to see how this of us when she was trying to locate information! I
show differs from the original IPS – which we was pleased because it is a perfect illustration of
have to remember was closed down last year how open and friendly our industry is. If you are
by the successful event organisers, Transworld. approachable by nature, people are more likely to
Of course, the carousel, fairground attractions, ask your opinion on their outfi t, on whether they
fancy-dress dinner and dance and new location need to buy a few extras or how they can make
will make a difference; but when it comes to the their decorations look better. Being able to ask for
crunch – buying and making new deals – how it as well as offer advice leads to the sort of helpful
will prove itself against the might of Spring Fair is and accessible industry that we want to be able to
yet to be seen. You can be sure Rob and I will be be part of.
there, watching with interest – so if you do see With that in mind, we’ve managed to bring
Talking of
us lurking around, please come up and say hello, you a real mixed bag this issue. While our main
and tell us what you think of the show. After all, features cover the Halloween and hen and stag
websites...
trade shows only exist so that you can assess the markets, we also take a look at a famous party
product you’re going to try and sell – and as one retailer, follow the fortunes of the newest party
retailer recently commented; “having a show is company on the block and – of course – have
Party Party is
important, so that you can look properly and feel the best reviews and previews of all the most
the quality. There is nothing more disappointing important trade shows. My fi nal point has to be
delighted to
than receiving a product that looked great online, reminding you all that I am running next year’s
but when it arrives is nothing like you expected!” Flora London Marathon. I’m running for the WSPA,
A common problem across many areas of internet an animal welfare charity, and am still veering announce it
shopping, I can tell you! wildly between excited and terrifi ed. If you’d like to
Talking of websites (well, I was…) Party Party is support me – and the charity, of course! – please
is soon to be
delighted to announce it is soon to be joining the visit www.justgiving.com/jacquiparr. Even the
rest of the world in the 21st century. Yes, that’s tiniest amount will be very gratefully received.
right – we’re getting a website! If everything goes So, until next month, that’s it from us – please
joining the rest
to plan, www.partypartymag.co.uk should be up have a look at the new website, enjoy this issue
and running by the time this issue has hit your and feel free to get in touch!
doorstep – so please have a look and tell us what
of the world
you think. What’s even more exciting is that the last
few issues of Party Party are being digitalised, and
Jacqui
in the 21st
can be viewed online – so if you’ve mislaid one of
Editor
your back issues, but want to refer to something, a
Party Party
few clicks of your mouse will take you right there.
century.
the preferred magazine:
www.partypartymag.co.uk
Preferred by the suppliers: Party Party carries more paid-for advertising than its closest competitor.
Preferred by the retailers: In a recent survey, many more independent retailers indicated that Party Party was their
preferred magazine for sourcing new products and gathering information on the trade.
Preferred editorial: Party Party receives exclusive news stories from key contacts throughout the Party Industry.
Preferred by the exhibition organisers: Party Party has larger show previews, and distribution at events where other magazines do
not, such as Nuremberg Toy Fair, Spring Fair, London Toy Fair.
Preferred by the associations: Party Party is the preferred magazine of the NABAS balloon association.
Now with a new website and each issue available as a digital version to read on-line, what more do you need?
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