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CONTENTS
July 2008 • Issue 2 • Volume 9
PG 18
3 Leader
4 News
Subscription per annum:
Who, what, where, why and when.
UK £30, Europe £40 (surface),
£50 (airmail)
12 Are balloon releases really an
environmental disaster?
Published by: Lema Publishing Ltd
16 Business profi le: Amscan
1 Churchgates, Wilderness,
Berkhamsted, Herts HP4 2AZ PG 28
Telephone: 01442 289930
18 Fancy dress is taking over!
Fax: 01442 289950
Costume, fancy dress, masks and dress-up.
e-mail: info@lemapublishing.co.uk
26 Retailer interview: Poundland
The views of the contributors expressed in
28 Working with latex
this journal are not necessarily those of the How to turn latex balloons into cold hard cash. Almost.
publisher. Comments, letters and criticism are
welcome.
36 25 professional facepainters…
…and how they broke a Guinness World Record.
40 Party Patter
We ask about the extra mile you go for your customers.
44 Setting the scene
Display props and the importance of visual
merchandising.
46 Golf Classic 2008 review
47 New products
They’re better than the old ones.
Publisher in Chief: Malcolm Naish
ad manager: Rob Willis
Publisher: John Baulch
tel: 01442 289945
PG 36
Editor: Jacqui Parr
email:
rob@lemapublishing.co.uk Ad Manager: Rob Willis
Production Manager: Paul Naish
Layout & Design: Graeme Thomas
Circulation Manager: Jo Wilkinson
Subscription Manager: Karen Taylor
Circulation Assistant: Sharon Cruz
editor: Jacqui Parr
tel: 01442 289949
email:
PG 44
jacqui@lemapublishing.co.uk
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