Do you visit the trade shows to get an How useful has the Poundland website
environment has real value as well.
idea of what trends are emerging? been as a publicity vehicle – as
With almost 2 million customers every
consumers can’t buy from it directly?
week, our customers know they will always
Our buying teams arOur b e responsible for visiting
fi nd something different in our stores and make
a number of ra num elevant trade shows such as the
Although customers can’t buy directly from the
incredible savings. There’s a certain satisfaction
Party ShowParty , Autumn and Spring Fair as well
website we feel it is an important part of raising
from knowing you’ve found yourself a bargain
as any shows abras any oad that we think would be
the profi le of Poundland and highlighting the
and as shoppers become much more savvy we
relevant to Poundland.eleva
product ranges available in our stores. Since
are extremely confi dent that we’ll remain one
the website was launched it has generated a
step ahead.
Do you see any trDo yo ends emerging over great deal of interest, proving to be a hit with our
the coming ythe c ear?
customers and encouraging them to shop in our
stores.
TherThere are e no particular trends emerging in the
partywarpartyw e ranges, but what we are seeing is a
More and more value shops
greater treate end for fancy dress. are popping up on the high
streets – and stocking
party product. How does
“We have an
that affect Poundland, and
how will you ensure you
extensive range
remain one step ahead of the
competition?
of partyware for
We are confi dent we will always
all occasions and remain one step ahead of the
ensure we cater
competition as we are committed
to always offering our customers
for customers by
unbelievable value. We have an
extensive range of partyware
listening to what
for all occasions and ensure we
cater for customers by listening to
they want.”
what they want. Not only do we
represent fantastic value for money,
but the experience and shopping
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52