License to Thrill
Michelle Klein of Klein Designs sums up the impact
of the art licensing section in Hall 3 of Spring Fair.

“The prospect of exhibiting at the Spring Fair in the midst
This year’s Spring Fair also played host to the inaugural Show
of one of the worst recession for 20 years did not fill us Awards. Greetings Today magazine was proud to support the
with a great deal of optimism, as we embarked on our
Greetings section of the Awards, which was won by premium
sixth show at the NEC.
giftwrap supplier, Penny Kennedy, for its Emma Bridgwater range.
“Hall 3 seemed to have shrunk, and we noticed many
The award was presented to Sarah Watts, business manager for
of the regular stands had diminished in size, together with
Penny Kennedy by GT editor, Lewis Eckett.
a few noticeable absentees!
“Traffic was lighter at the show on the first day and the
clash of Spring Fair with Paper World in Frankfurt didn’t
help matters.
Cardgains gathered
“Then the snow came, London was at a standstill and
some of the Thames
there was no hope of important creative directors reaching the show, by plane or rail! Suddenly
it wasn’t just the economic climate that we had to contend with, but the weather as well!
Trundlers for
“However, at the end of the five days of the show, we were very pleasantly surprised at the
the presentation of a
orders we had taken, particularly from the USA. Even though traffic was noticeably lighter at the
cheque for £20,000
show due to travel budget cuts, the people attending seemed to have been the serious buyers
raised by colleagues in
looking for new trends and designs, effectively cutting out the time wasters.
the greetings industry
“The central position of License it! dramatically improved passing trade compared to last walking 25-miles along
year, despite a distinct lack of signage, but helped by the handy location of the Greetings Café, the banks of the Thames
which was buzzing with activity.
in July 2008, as well
“Let’s hope that this flurry of business snowballs (forgive the pun) into a renewal of optimism
as other charity events
for everybody, to pull everyone out of the doldrums of the past six months.
throughout the year.
Unfolding
wishes
Ducklingcards
®
are inspired by the
papercut world of H.C. Andersen
and the proud traditions of Danish
designs and crafts. All of our cards
are created from original hand-
paintings.
We would like the opportunity
to express our warm and sincere
greetings.
Strandvejen 72, 1., DK-2900 Hellerup, Denmark, Tel +45 70 278 377, Mail: info@ducklingcards.com
42 Greetings Today
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