Wedding Feature
Townhouse
Wedding cards need flitter. This card
is full of sparkle and originality! And
forms part of Townhouse Cards’
Occasions range which has a total of
22, all flittered and fun! All cards cello
wrapped and competitively priced (rrp)
at £1.99
cards don’t want to make it
Web:
www.townhousecards.co.uk
obvious after all. We’ll still
Tel: 01525 636141
have an offering but it will be
cut back.”
Nevertheless the trend
away from conventional
church ceremonies and
blurring of the traditional lines
gives greetings cards retailers
Ekard
something of a headache
Ekard’s wedding designs are embroidered on to white
when they are planning their
glistening sheer voile fabric, highlighted with silver and
ranges. Traditional imagery
gold metallic threads with soft ivory shades.
However, as Claire Castle,
may not be appropriate or relevant
Weddings in the Silk Collection have a timeless and
chief buyer at WH Smith explains,
meaning customers will be looking
classical style with a luxurious romantic styled font
the retailer probably went a bit
for designs and ranges that can
proving to be very popular.
overboard when it launched its civil
communicate their sentiments
Ribbons Collection has a slightly more contemporary
ceremony range in 2008. “We’ll
whatever the style of ceremony.
edge to them with ribbon embellishments and gift tag
probably be cutting it back this
For retailers the trick will be to
effect captions.
year,” says Castle. “From the initial
build ranges that balance the need
Stitches collection is the smaller card size being
feedback we got it seemed that
to offer customers a wide range
simplistic yet still as heart-warming.
people wanted specific designs
of price points but provide enough
The cards are intended as keepsakes that will be
but that didn’t translate into sales.
of a luxury element to boost the
treasured by those who receive them forever marking
It seems that people sending
margin.
the most memorable day two people will ever share
together.
Designed and embroidered entirely in Derbyshire
in the heart of the UK by Fiona Drake and Melissa
What’s working visually?
Winterton.
Cute characters wearing traditional top hat and veil
Web:
www.ekard.co.uk
Fresh clean colours (mainly silver, white, lilac.)
Tel: (0)1773 512772
Contemporary images in black and white
Two small modern hearts (fresh colours/use of glitter/tip-ons and
embossing)
Use of embossing and tip ons
Overall modern look to the imagery
What’s not working visually?
Large hearts Abacus Cards
Singular hearts Building on the success of their vintage
Traditional images of bride and groom style photographic range Rosé, Abacus has
Overly traditional feel to the card just introduced a number of coordinating
Cartoon style imagery of bride and groom wedding stationery cards into the range.
Yellow and blue colours used on page one These new releases include an acceptance
and a regret card, as well as a money
What editorial themes are working? wallet / gift enclosure card.
Wish for day Printed on textured board and finished
Wish for future love and happiness with a pearl varnish and flitter details the
General congratulations cards complement the range of Wedding,
Engagement and Anniversary cards already
What editorial themes are not working? to be found within the Rosé range.
Religious Web:
www.abacuscards.co.uk
Romance Tel: 01638 554100
Old fashioned sentiment
source: UKG
38 Greetings Today
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