Abacus Aspects
level is also key to selling more, higher snapshots of our planet’s bio-diversity,
value cards. designed to amaze and maybe, just
Digital images can also be maybe tug at the heartstrings.
manipulated easily as is the case with The natural world is an enduring
Takkoda’s superb range of domestic theme for many photographic
pet images converted to give them a publishers and Little Kings and
comic, subversive edge as with the Queens is no exception with its new
Pets Rock range and Animal Idioms range of six designs featuring exotic
collection. parrots and parakeets and collection
Takkoda’s range would stand out of eight fl oral cards, which are
on any retailer’s shelves and provide captioned either Happy Birthday, Just
a useful crossover with the humour for you or Best Wishes.
section.
The same is true of, Avanti’s
enduring range of photographic cards
that combine high-impact imagery
with sharp design and comic themes.
Avanti is an award-winning publisher in
its native US and it’s easy to see why
from the 30 new designs showcased
at Spring Fair.
Also making an impact at Spring
Fair was fl edgling publisher, Alternative
Image, with its healthy mix of retro and
nostalgic photo designs, wildlife shots
and a hotchpotch of eye-catching,
impactful imagery in both colour and
black & white.
What really caught our eye was a
range of cards featuring music icons,
The Art File
also in b&w and featuring the work Selecting the best range
of renowned jazz photographer, Alan For the retailer, selecting the best range
Titmuss, amongst others. of photographic cards to provide a
Titmuss’ rocking shot of Ray sure-fi re collection of best sellers is a
Charles illustrates perfectly how tricky task. There’s no accounting for
a great image can convey all the public taste and it’s not always sensible
excitement and energy you could want to judge these things on your own
from a photographic card. It’s easy to personal likes and dislikes.
see this range fi nding its way into the Great photography is timeless so
male section of the fi xture – ideal for it’s no surprise that some publishers
Dad, Grandads and Uncles who might have had images and designs in
appreciate the arty timelessness of the their portfolio for decades, which still
imagery. sell well today. It’s important to sniff
Also showing well at Spring Fair out these grains of gold and try and
was The Art File’s stunning wildlife understand their appeal.
photography in its Planet Earth As David Dackombe of Blossoms
collection. This range taps seamlessly & Bows says: “I can show you what’s
into the public’s endless fascination new but really retailers should be
with nature and the creatures we share asking me what sells”. New designs
the planet with. and ranges have no track record
Even better, the photography and can be a bit of a gamble. I am
chosen by Art File is in no way ‘cutesy’ certainly not advocating that retailers
or intended to show the subject as should always stick with what’s safe
anything other than it is – raw in tooth but a mix of new product and best
and claw. These are honest, dramatic sellers is probably the better option.”
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