50
www.thedesignermagazine.com Q
Q
This month we put prolific Spanish designer Jaime Hayón on the spot...
How and wHen did you first become wHat advice would you give to
interested in design? young people trying to break into
I was very much into skateboarding during tHe industry today?
my adolescence. It brought me close to very Work hard and think personal.
creative people and in touch with graphics,
etc. It drew me close to the creative process wHat book are you currently
and drew me to design. reading?
I am not much of a reader, although I love
at wHat time of day do you find tHe books. I have several on my desk at the
most inspiration? moment: science, antiques and the Russian
Any time of the day really. I’m constantly Empire.
sketching and thinking. There are places and
situations that help the flow, but one can’t wHat projects are you working on
be too picky. now?
I am working on a wide variety of projects at
wHat music inspires you? the moment: new products for BD, Gaia and
I love different sorts of music, from classical Gino, Metalarte, Camper, new collaborations
to more contemporary artists. Variety in with several important furniture companies
styles and genre is my thing. and several interior design projects.
describe your design pHilosopHy in wHat is tHe most important lesson
one word tHat life so far Has taugHt you?
Dream wHat are tHe most important It can be done.
cHallenges facing designers today?
wHere do you work on your designs/ Remaining true to their voice. jaime Hayón is an industrial designer
projects? whose clients have included adidas, bisazza,
Everywhere – at the studio, in cafés, in wHat are tHe advantages and matalarte, benetton and coca-cola.
airports, planes and trains... you name it! disadvantages of designing for so
many different companies?
www.hayonstudio.com
wHat Has been tHe biggest cHallenge It is a constant challenge on one hand, and
for you tHrougHout your career? the interaction with different people and
Choosing. places is definitively positive. On the other
hand, I sometimes have to juggle far too
wHat profession would you Have many balls and this can be all-consuming.
pursued Had you not become a
designer?
A cook, a pirate, a carpenter... anything that
would have allowed me to explore creativity
in some way.
wHat is your favourite city in tHe
world and wHy?
I have many favourites, but Tokyo is one that
always blows my mind.
How well do you feel your
education/training prepared you for
tHe world of work?
Most of my real preparation came from
working. School helps up to some degree
but at the end, creativity is about exercising
thoughts.
Q Mar.indd 50 25/2/09 16:58:03
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52