VAR/Systems Integrator Analysis Auto ID
and also the right reports design at the is easy to add on these incremental benefits always been defined as providers of both
back end. The reports must be fast, to the quoted price for a job and it helps software and hardware, which is combined
accurate and provide the business to sell the package against competitors as a solution. “This ability to combine the
information needed to drive service who do not offer this service.” Clark added two was how the supplier added value,”
improvement change.” that leasing is another valuable option, as he said. “Now, I believe we see traditional
the incremental cost of the maintenance software and hardware provision
He pointed out that one customer,
Specsavers, uses 100 ViewPoint Touch
Screens, with the IBM APKs as the kiosk
of choice. “We rotate the kiosks around
all 600 UK stores and provide a bespoke
weekly and monthly report to enable
customer service improvement rapidly,”
he said. Rowland also explained that CRT
captures feedback from browsers; those
visitors to store who don’t go on to buy
anything. “This is extremely valuable data
to a retailer,” he remarked, adding that
many NHS Hospitals also use the ViewPoint
RCS system for patient feedback. “Tablet
PCs and Touch Screen kiosks are ideal
within waiting areas and wards for engaging
the patient in a service satisfaction survey,”
said Rowland. “The instant feedback is
then available through any web browser
or, in many cases, our fully managed
service provided automatic reports, to
whoever requires them, on time.”
In addition, he points out that the need for
genuine user-friendly systems has never
been greater. “Software solutions have
improved to the point that users will not
tolerate shoddy, unreliable or hard to
operate technology,” he said. “We’ve
worked hard to create a customer
feedback system that’s easy to use.”
Diane Loughlin of Patient Focus Public
Involvement and Health Promotion Lead,
commented: “The accuracy of interpreting
information in ViewPoint is just great … we
can produce a report very quickly … the
devices are extremely user friendly.”
‘Abuse included’
Paul Clark at BlueLeaf (a partner of
distributor Blackroc Distribution) cites Logistics, transport and manufacturing are typically mature
developments in the maintenance field
markets where the big players employ sophisticated systems.
as worthy of note; in particular, an ‘abuse
included’ arrangement. Clark makes the
point that some company employees can be spread over the lease period. increasingly being commoditised and the
within the end user space tend not to “One of our customers, Reliance Secure added value the client is looking for in a
respect equipment bought for their benefit Task Management (Prisoner Transport), supplier is the ability to understand the
and have the view that if it breaks the boss always takes the full cover option on its underlying business process and integrate
will simply buy a new one. “This used to handhelds as it cannot afford downtime a variety of interlinked solutions to
be expensive for employers, but now for a or mistakes with its prisoner data logging,” optimise these business processes.”
relatively small initial outlay they can have explained Clark. Hannay added that, because of Zetes’
peace of mind for three years that it will ability to offer business process consulting
be repaired free of charge, whatever the James Hannay, VP of Northern Europe for and integration services, he does not
circumstances,” he said. “As a reseller, it Zetes, reflects that, historically, VARs have really consider Zetes as a VAR. “We >>
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IT RESELLER – FEBRUARY/MARCH 2009 7
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